--- title: "Illy vs The Original Donut Shop: Which is searched more?" description: "Is Illy or The Original Donut Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/illy-vs-the-original-donut-shop" publisher: "Brandwave" --- # Illy vs The Original Donut Shop: Which is searched more? Is Illy or The Original Donut Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illy and The Original Donut Shop - **Competitive set**: Coffee pod brands - **Market**: Global - **Month measured**: Sep 2026 - **Illy Share of Search**: 0.38% - **The Original Donut Shop Share of Search**: <0.01% ## Is Illy or The Original Donut Shop more popular in search? - In September 2026, Illy had more branded searches than The Original Donut Shop among coffee pod brands worldwide. Illy had about 135,000 branded searches, while The Original Donut Shop had 1,300. Illy made up 0.38% of all coffee pod brand searches we track, and The Original Donut Shop accounted for <0.01%. - Illy was ahead of The Original Donut Shop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Illy’s share of searches among coffee pod brands worldwide moved from 0.32% to 0.38%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, The Original Donut Shop’s share of searches among coffee pod brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Original Donut Shop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Illy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Mountain Coffee Roasters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Starbucks | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The Original Donut Shop | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lavazza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'OR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy?": 1. Peet's Coffee, 2. Green Mountain Coffee Roasters, 3. The Original Donut Shop, 4. Nespresso - Asked ChatGPT "What are the best coffee pod brands?": 1. Nespresso, 2. Peet's Coffee, 3. Starbucks, 4. Lavazza, 5. Green Mountain Coffee Roasters - Asked ChatGPT "What's the best coffee pod brand for everyday coffee?": 1. The Original Donut Shop, 2. Nespresso - Searched Google, AI Overview "coffee pods": 1. Nespresso, 2. Green Mountain Coffee Roasters, 3. Starbucks - Searched Google, AI Overview "coffee pod brands": 1. Peet's Coffee, 2. Starbucks, 3. Green Mountain Coffee Roasters, 4. Nespresso, 5. The Original Donut Shop Not named in any answer: Dolce Gusto, Illy, L'OR and Grind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coffee pod brands worldwide in September 2026? - Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. - Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Illy estimated searches | Illy Share of Search | Illy rank | The Original Donut Shop estimated searches | The Original Donut Shop Share of Search | The Original Donut Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 0.32% | 6 | 1.9K | <0.01% | 10 | | Nov 2025 | 165K | 0.26% | 6 | 1.6K | <0.01% | 10 | | Dec 2025 | 165K | 0.27% | 6 | 1.6K | <0.01% | 10 | | Jan 2026 | 201K | 0.47% | 6 | 1.9K | <0.01% | 10 | | Feb 2026 | 165K | 0.46% | 6 | 1.3K | <0.01% | 10 | | Mar 2026 | 165K | 0.46% | 6 | 1.6K | <0.01% | 10 | | Apr 2026 | 165K | 0.46% | 6 | 1.6K | <0.01% | 10 | | May 2026 | 165K | 0.46% | 6 | 1.6K | <0.01% | 10 | | Jun 2026 | 165K | 0.46% | 6 | 1.9K | <0.01% | 10 | | Jul 2026 | 135K | 0.38% | 6 | 1.6K | <0.01% | 10 | | Aug 2026 | 135K | 0.38% | 6 | 1.6K | <0.01% | 10 | | Sep 2026 | 135K | 0.38% | 6 | 1.3K | <0.01% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Illy’s and The Original Donut Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illy**: Measured on the search term “illy”. - **The Original Donut Shop**: Measured on the search term “the original donut shop”. - [Illy profile](/demand/global-en/brands/illy) - [The Original Donut Shop profile](/demand/global-en/brands/the-original-donut-shop) - [All coffee pod brands worldwide](/demand/global-en/categories/coffee-pod-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illy or The Original Donut Shop more popular in search? In September 2026, Illy had more branded searches than The Original Donut Shop among coffee pod brands worldwide. Illy had about 135,000 branded searches, while The Original Donut Shop had 1,300. Illy made up 0.38% of all coffee pod brand searches we track, and The Original Donut Shop accounted for <0.01%. ## Cite this page Brandwave. "Illy vs The Original Donut Shop: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/illy-vs-the-original-donut-shop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/illy-vs-the-original-donut-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.