---
title: "Illy vs Starbucks: Which is searched more?"
description: "Which is more popular in search, Illy or Starbucks? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/illy-vs-starbucks"
publisher: "Brandwave"
---

# Illy vs Starbucks: Which is searched more?

Which is more popular in search, Illy or Starbucks? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Illy and Starbucks
- **Competitive set**: Coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Illy Share of Search**: 0.43%
- **Starbucks Share of Search**: 95.9%

## Which is more popular in search, Illy or Starbucks?

- In August 2026, Starbucks had more branded searches than Illy among coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Illy’s 135K, and held a 95.9% Share of Search versus Illy’s 0.43%.
- Starbucks was ahead of Illy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Illy’s estimated Share of Search among coffee brands worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide moved from 97.1% to 95.9%, and its estimated monthly branded searches moved from 45.5M to 30.4M.

## How did search popularity change for coffee brands worldwide in August 2026?

- Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026.
- Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Illy estimated searches | Illy Share of Search | Illy rank | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 0.35% | 4 | 45.5M | 97.1% | 1 |
| Nov 2025 | 165K | 0.29% | 4 | 55.6M | 97.6% | 1 |
| Dec 2025 | 165K | 0.29% | 4 | 55.6M | 97.6% | 1 |
| Jan 2026 | 201K | 0.52% | 4 | 37.2M | 96.3% | 1 |
| Feb 2026 | 165K | 0.52% | 4 | 30.4M | 96.3% | 1 |
| Mar 2026 | 165K | 0.52% | 4 | 30.4M | 96.1% | 1 |
| Apr 2026 | 165K | 0.52% | 4 | 30.4M | 95.9% | 1 |
| May 2026 | 165K | 0.52% | 4 | 30.4M | 95.3% | 1 |
| Jun 2026 | 165K | 0.52% | 4 | 30.4M | 95.5% | 1 |
| Jul 2026 | 135K | 0.43% | 4 | 30.4M | 95.9% | 1 |
| Aug 2026 | 135K | 0.43% | 4 | 30.4M | 95.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Illy’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Illy**: Measured on the search term “illy”.
- **Starbucks**: Measured on the search term “starbucks”.

- [Illy profile](/demand/global-en/brands/illy)
- [Starbucks profile](/demand/global-en/brands/starbucks)
- [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Illy or Starbucks?

In August 2026, Starbucks had more branded searches than Illy among coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Illy’s 135K, and held a 95.9% Share of Search versus Illy’s 0.43%.

## Cite this page

Brandwave. "Illy vs Starbucks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/illy-vs-starbucks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/illy-vs-starbucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.