---
title: "Illy vs L'OR: Which is searched more?"
description: "Which is more popular in search, Illy or L'OR? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/illy-vs-lor"
publisher: "Brandwave"
---

# Illy vs L'OR: Which is searched more?

Which is more popular in search, Illy or L'OR? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Illy and L'OR
- **Competitive set**: Coffee pod brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Illy Share of Search**: 0.38%
- **L'OR Share of Search**: 0.38%

## Which is more popular in search, Illy or L'OR?

- In September 2026, Illy and L'OR were level on Share of Search among coffee pod brands worldwide, with an estimated 135K branded searches each, at 0.38% estimated Share of Search each.
- Illy was ahead of L'OR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Illy’s estimated Share of Search among coffee pod brands worldwide moved from 0.33% to 0.38%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, L'OR’s estimated Share of Search among coffee pod brands worldwide moved from 0.27% to 0.38%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for coffee pod brands worldwide in September 2026?

- Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Illy estimated searches | Illy Share of Search | Illy rank | L'OR estimated searches | L'OR Share of Search | L'OR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 0.33% | 5 | 135K | 0.27% | 6 |
| Nov 2025 | 165K | 0.26% | 5 | 135K | 0.22% | 6 |
| Dec 2025 | 165K | 0.27% | 5 | 135K | 0.22% | 6 |
| Jan 2026 | 201K | 0.48% | 5 | 135K | 0.32% | 6 |
| Feb 2026 | 165K | 0.47% | 5 | 110K | 0.31% | 6 |
| Mar 2026 | 165K | 0.47% | 5 | 135K | 0.38% | 6 |
| Apr 2026 | 165K | 0.47% | 5 | 135K | 0.38% | 6 |
| May 2026 | 165K | 0.47% | 5 | 135K | 0.38% | 6 |
| Jun 2026 | 165K | 0.47% | 5 | 135K | 0.38% | 6 |
| Jul 2026 | 135K | 0.39% | 5 | 135K | 0.39% | 6 |
| Aug 2026 | 135K | 0.38% | 5 | 135K | 0.38% | 6 |
| Sep 2026 | 135K | 0.38% | 5 | 135K | 0.38% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Illy’s and L'OR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Illy**: Measured on the search term “illy”.
- **L'OR**: Measured on the search term “lor”.

- [Illy profile](/demand/global-en/brands/illy)
- [L'OR profile](/demand/global-en/brands/lor)
- [All coffee pod brands worldwide](/demand/global-en/categories/coffee-pod-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Illy or L'OR?

In September 2026, Illy and L'OR were level on Share of Search among coffee pod brands worldwide, with an estimated 135K branded searches each, at 0.38% estimated Share of Search each.

## Cite this page

Brandwave. "Illy vs L'OR: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/illy-vs-lor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/illy-vs-lor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.