--- title: "Illy vs La Colombe: Which is searched more?" description: "Is Illy or La Colombe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/illy-vs-la-colombe" publisher: "Brandwave" --- # Illy vs La Colombe: Which is searched more? Is Illy or La Colombe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illy and La Colombe - **Competitive set**: Coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **Illy Share of Search**: 5.9% - **La Colombe Share of Search**: 6.9% ## Is Illy or La Colombe more popular in search? - In September 2026, La Colombe had more branded searches than Illy among coffee brands worldwide. La Colombe had about 160,000 branded searches, while Illy had 135,000. La Colombe made up 6.9% of all coffee brand searches we track, and Illy accounted for 5.9%. - The lead changed hands 4 times in the 12 months ending September 2026: Illy took it in December 2025, La Colombe took it in March 2026, Illy took it in April 2026, La Colombe took it in June 2026. - Across the 12 months ending September 2026, Illy’s share of searches among coffee brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands worldwide held steady at 6.9%, and its estimated monthly branded searches moved from 171K to 160K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Colombe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Illy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lavazza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Café Bustelo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Stumptown | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | La Colombe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kicking Horse Coffee | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Peet's Coffee, 2. Lavazza, 3. Café Bustelo, 4. La Colombe - Asked ChatGPT "What are the best coffee brands?": 1. Peet's Coffee, 2. Stumptown, 3. Lavazza, 4. La Colombe, 5. Café Bustelo, 6. Kicking Horse Coffee - Asked ChatGPT "What's the best coffee brand for everyday drinking?": 1. Peet's Coffee, 2. Lavazza, 3. Kicking Horse Coffee - Searched Google, AI Overview "coffee brands": 1. Peet's Coffee, 2. Café Bustelo, 3. Stumptown, 4. La Colombe - Searched Google, AI Overview "instant coffee brands": 1. Nescafé, 2. Café Bustelo Not named in any answer: Illy and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches. - In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%. - Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026. ## Month by month | Month | Illy estimated searches | Illy Share of Search | Illy rank | La Colombe estimated searches | La Colombe Share of Search | La Colombe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 6.7% | 6 | 171K | 6.9% | 5 | | Nov 2025 | 165K | 6.9% | 5 | 171K | 7.1% | 4 | | Dec 2025 | 165K | 6.9% | 4 | 160K | 6.7% | 5 | | Jan 2026 | 201K | 7.9% | 4 | 160K | 6.3% | 5 | | Feb 2026 | 165K | 8.1% | 4 | 160K | 7.8% | 5 | | Mar 2026 | 165K | 7.7% | 5 | 196K | 9.1% | 4 | | Apr 2026 | 165K | 7.5% | 4 | 160K | 7.3% | 5 | | May 2026 | 165K | 6.6% | 4 | 160K | 6.4% | 6 | | Jun 2026 | 165K | 7.1% | 5 | 171K | 7.4% | 4 | | Jul 2026 | 135K | 6.2% | 5 | 171K | 7.8% | 4 | | Aug 2026 | 135K | 5.9% | 5 | 184K | 8% | 4 | | Sep 2026 | 135K | 5.9% | 6 | 160K | 6.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Illy’s and La Colombe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illy**: Measured on the search term “illy”. - **La Colombe**: Measured on the search terms “la colombe” and “la colombe coffee”, summed into one figure. - [Illy profile](/demand/global-en/brands/illy) - [La Colombe profile](/demand/global-en/brands/la-colombe) - [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illy or La Colombe more popular in search? In September 2026, La Colombe had more branded searches than Illy among coffee brands worldwide. La Colombe had about 160,000 branded searches, while Illy had 135,000. La Colombe made up 6.9% of all coffee brand searches we track, and Illy accounted for 5.9%. ## Cite this page Brandwave. "Illy vs La Colombe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/illy-vs-la-colombe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/illy-vs-la-colombe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.