--- title: "ILIA vs Kjaer Weis: Which is more popular?" description: "Is ILIA or Kjaer Weis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clean makeup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ilia-beauty-vs-kjaer-weis" publisher: "Brandwave" --- # ILIA vs Kjaer Weis: Which is more popular? Is ILIA or Kjaer Weis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clean makeup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ILIA and Kjaer Weis - **Competitive set**: Clean makeup brands - **Market**: Global - **Month measured**: Oct 2026 - **ILIA Share of Search**: 2.2% - **Kjaer Weis Share of Search**: 0.43% ## Is ILIA or Kjaer Weis more popular in search? - In October 2026, ILIA had more branded searches than Kjaer Weis among clean makeup brands worldwide. ILIA had about 22,200 branded searches, while Kjaer Weis had 4,400. ILIA made up 2.2% of all clean makeup brand searches we track, and Kjaer Weis accounted for 0.43%. - ILIA was ahead of Kjaer Weis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ILIA’s share of searches among clean makeup brands worldwide moved from 3.4% to 2.2%, and its estimated monthly branded searches moved from 49.5K to 22.2K. - Across the 12 months ending October 2026, Kjaer Weis’ share of searches among clean makeup brands worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top clean makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ILIA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kjaer Weis did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ILIA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Merit | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tower 28 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | RMS Beauty | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kosas | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Well People | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | bareMinerals | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Jones Road | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westman Atelier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ere Perez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kjaer Weis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clean makeup brands - Asked ChatGPT "Which clean makeup brand should I buy?": 1. ILIA, 2. Saie, 3. Merit, 4. Kosas - Asked ChatGPT "What are the best clean makeup brands?": 1. ILIA, 2. Saie, 3. Tower 28, 4. Merit, 5. Kosas, 6. RMS Beauty, 7. Well People - Asked ChatGPT "What's the best clean makeup for sensitive skin?": 1. Tower 28, 2. bareMinerals, 3. RMS Beauty - Searched Google, AI Overview "clean makeup": 1. Merit, 2. Well People, 3. ILIA, 4. bareMinerals - Searched Google, AI Overview "non toxic makeup": 1. ILIA, 2. RMS Beauty, 3. Kosas, 4. Merit, 5. Saie, 6. Well People Not named in any answer: Jones Road, Westman Atelier, Ere Perez and Kjaer Weis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for clean makeup brands worldwide in October 2026? - In October 2026, ILIA lost share of searches among clean makeup brands worldwide, from 2.9% to 2.2%. - In October 2026, Kjaer Weis fell from 11th to 12th among clean makeup brands worldwide. ## How has branded search for ILIA and Kjaer Weis changed worldwide over the last 12 months? | Month | ILIA estimated searches | ILIA Share of Search | ILIA rank | Kjaer Weis estimated searches | Kjaer Weis Share of Search | Kjaer Weis rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 49.5K | 3.4% | 9 | 6.6K | 0.45% | 11 | | Dec 2025 | 33.1K | 2.8% | 9 | 5.4K | 0.46% | 11 | | Jan 2026 | 33.1K | 3.1% | 9 | 5.4K | 0.5% | 11 | | Feb 2026 | 33.1K | 3.5% | 9 | 4.4K | 0.46% | 12 | | Mar 2026 | 33.1K | 3% | 9 | 5.4K | 0.48% | 12 | | Apr 2026 | 33.1K | 3.1% | 9 | 5.4K | 0.51% | 12 | | May 2026 | 49.5K | 4.8% | 9 | 5.4K | 0.53% | 11 | | Jun 2026 | 27.1K | 2.9% | 9 | 4.4K | 0.47% | 12 | | Jul 2026 | 22.2K | 2.4% | 9 | 5.4K | 0.58% | 11 | | Aug 2026 | 27.1K | 2.8% | 9 | 4.4K | 0.46% | 12 | | Sep 2026 | 27.1K | 2.9% | 9 | 4.4K | 0.46% | 11 | | Oct 2026 | 22.2K | 2.2% | 9 | 4.4K | 0.43% | 12 | ## How are ILIA’s and Kjaer Weis’ branded searches counted? Brandwave collects information about searches that people make online using ILIA’s and Kjaer Weis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ILIA**: Measured on the search term “ilia beauty”. - **Kjaer Weis**: Measured on the search term “kjaer weis”. - [ILIA profile](/demand/global-en/brands/ilia-beauty) - [Kjaer Weis profile](/demand/global-en/brands/kjaer-weis) - [All clean makeup brands worldwide](/demand/global-en/categories/clean-makeup-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ILIA or Kjaer Weis more popular in search? In October 2026, ILIA had more branded searches than Kjaer Weis among clean makeup brands worldwide. ILIA had about 22,200 branded searches, while Kjaer Weis had 4,400. ILIA made up 2.2% of all clean makeup brand searches we track, and Kjaer Weis accounted for 0.43%. ## Cite this page Brandwave. "ILIA vs Kjaer Weis: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ilia-beauty-vs-kjaer-weis This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ilia-beauty-vs-kjaer-weis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.