--- title: "Ilegal vs Montelobos: Which is searched more?" description: "Is Ilegal or Montelobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ilegal-mezcal-vs-montelobos" publisher: "Brandwave" --- # Ilegal vs Montelobos: Which is searched more? Is Ilegal or Montelobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ilegal and Montelobos - **Competitive set**: Mezcal brands - **Market**: Global - **Month measured**: Sep 2026 - **Ilegal Share of Search**: 13.6% - **Montelobos Share of Search**: 9.1% ## Is Ilegal or Montelobos more popular in search? - In September 2026, Ilegal had more branded searches than Montelobos among mezcal brands worldwide. Ilegal had about 9,900 branded searches, while Montelobos had 6,600. Ilegal made up 13.6% of all mezcal brand searches we track, and Montelobos accounted for 9.1%. - Ilegal was ahead of Montelobos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top mezcal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Montelobos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ilegal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Montelobos was listed before Ilegal in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Del Maguey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Montelobos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bozal | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ilegal | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | 400 Conejos | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Casamigos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dos Hombres | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mezcal Unión | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mezcal brands - Asked ChatGPT "Which mezcal brand should I buy?": 1. Del Maguey, 2. Montelobos - Asked ChatGPT "What are the best mezcal brands?": 1. Del Maguey, 2. Bozal, 3. Ilegal, 4. Montelobos - Asked ChatGPT "What's the best mezcal brand for someone new to mezcal?": 1. Del Maguey, 2. Montelobos - Searched Google, AI Overview "best mezcal": 1. Del Maguey, 2. Ilegal, 3. 400 Conejos - Searched Google, AI Overview "mezcal brands": 1. Del Maguey, 2. Bozal, 3. 400 Conejos, 4. Montelobos, 5. Ilegal Not named in any answer: Casamigos, Dos Hombres, Madre and Mezcal Unión. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for mezcal brands worldwide in September 2026? - In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%. - In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide. ## Month by month | Month | Ilegal estimated searches | Ilegal Share of Search | Ilegal rank | Montelobos estimated searches | Montelobos Share of Search | Montelobos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 15.2% | 2 | 8.1K | 10.2% | 3 | | Nov 2025 | 12.1K | 12.6% | 3 | 8.1K | 8.5% | 4 | | Dec 2025 | 33.1K | 24% | 2 | 9.9K | 7.2% | 5 | | Jan 2026 | 14.8K | 16.7% | 2 | 8.1K | 9.1% | 4 | | Feb 2026 | 9.9K | 13.6% | 3 | 5.4K | 7.4% | 7 | | Mar 2026 | 12.1K | 14.6% | 3 | 6.6K | 8% | 5 | | Apr 2026 | 12.1K | 14.5% | 3 | 6.6K | 7.9% | 5 | | May 2026 | 12.1K | 15% | 2 | 6.6K | 8.2% | 5 | | Jun 2026 | 12.1K | 16.5% | 2 | 6.6K | 9% | 5 | | Jul 2026 | 9.9K | 13.9% | 2 | 6.6K | 9.3% | 5 | | Aug 2026 | 9.9K | 13% | 2 | 6.6K | 8.7% | 5 | | Sep 2026 | 9.9K | 13.6% | 2 | 6.6K | 9.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ilegal’s and Montelobos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ilegal**: Measured on the search term “ilegal mezcal”. - **Montelobos**: Measured on the search term “montelobos”. - [Ilegal profile](/demand/global-en/brands/ilegal-mezcal) - [Montelobos profile](/demand/global-en/brands/montelobos) - [All mezcal brands worldwide](/demand/global-en/categories/mezcal-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ilegal or Montelobos more popular in search? In September 2026, Ilegal had more branded searches than Montelobos among mezcal brands worldwide. Ilegal had about 9,900 branded searches, while Montelobos had 6,600. Ilegal made up 13.6% of all mezcal brand searches we track, and Montelobos accounted for 9.1%. ## Cite this page Brandwave. "Ilegal vs Montelobos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ilegal-mezcal-vs-montelobos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ilegal-mezcal-vs-montelobos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.