--- title: "IKEA vs Xiaomi: Which is searched more?" description: "Is IKEA or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desk lamp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-xiaomi" publisher: "Brandwave" --- # IKEA vs Xiaomi: Which is searched more? Is IKEA or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desk lamp brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Xiaomi - **Competitive set**: Desk lamp brands - **Market**: Global - **Month measured**: Sep 2026 - **IKEA Share of Search**: 33.3% - **Xiaomi Share of Search**: 3.6% ## Is IKEA or Xiaomi more popular in search? - In September 2026, IKEA had more branded searches than Xiaomi among desk lamp brands worldwide. IKEA had about 22,200 branded searches, while Xiaomi had 2,400. IKEA made up 33.3% of all desk lamp brand searches we track, and Xiaomi accounted for 3.6%. - IKEA was ahead of Xiaomi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among desk lamp brands worldwide moved from 26.2% to 33.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among desk lamp brands worldwide moved from 4.2% to 3.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top desk lamp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before Xiaomi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BenQ | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Anglepoise | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Philips | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | OttLite | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Lume Cube | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Govee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desk lamp brands - Asked ChatGPT "Which desk lamp brand should I buy?": 1. BenQ, 2. IKEA, 3. Anglepoise, 4. OttLite - Asked ChatGPT "What are the best desk lamp brands?": 1. BenQ, 2. Anglepoise, 3. IKEA, 4. Lume Cube, 5. OttLite - Asked ChatGPT "What's the best desk lamp brand for reading and study?": 1. BenQ, 2. Philips, 3. Xiaomi, 4. OttLite - Searched Google, AI Overview "led desk lamp": 1. IKEA - Searched Google, AI Overview "adjustable desk lamp": 1. IKEA Not named in any answer: Govee. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for desk lamp brands worldwide in September 2026? - In September 2026, Anglepoise overtook IKEA to become the leader among desk lamp brands worldwide, with 36.7% of the searches. - In September 2026, IKEA lost share of searches among desk lamp brands worldwide, from 34.1% to 33.3%. - In September 2026, Xiaomi lost share of searches among desk lamp brands worldwide, from 4.5% to 3.6%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 26.2% | 2 | 2.9K | 4.2% | 5 | | Nov 2025 | 18.1K | 24.8% | 2 | 2.9K | 4% | 5 | | Dec 2025 | 14.8K | 22.5% | 2 | 2.9K | 4.4% | 5 | | Jan 2026 | 22.2K | 27.9% | 2 | 2.9K | 3.6% | 5 | | Feb 2026 | 14.8K | 24.9% | 2 | 2.4K | 4% | 5 | | Mar 2026 | 14.8K | 24.5% | 2 | 2.4K | 4% | 5 | | Apr 2026 | 12.1K | 23.7% | 2 | 1.9K | 3.7% | 5 | | May 2026 | 14.8K | 28.3% | 2 | 1.9K | 3.6% | 5 | | Jun 2026 | 12.1K | 26.2% | 2 | 1.9K | 4.1% | 5 | | Jul 2026 | 14.8K | 30.1% | 2 | 1.9K | 3.9% | 5 | | Aug 2026 | 22.2K | 34.1% | 1 | 2.9K | 4.5% | 5 | | Sep 2026 | 22.2K | 33.3% | 2 | 2.4K | 3.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea desk lamp”. - **Xiaomi**: Measured on the search term “xiaomi desk lamp”. - [IKEA profile](/demand/global-en/brands/ikea) - [Xiaomi profile](/demand/global-en/brands/xiaomi) - [All desk lamp brands worldwide](/demand/global-en/categories/desk-lamp-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Xiaomi more popular in search? In September 2026, IKEA had more branded searches than Xiaomi among desk lamp brands worldwide. IKEA had about 22,200 branded searches, while Xiaomi had 2,400. IKEA made up 33.3% of all desk lamp brand searches we track, and Xiaomi accounted for 3.6%. ## Cite this page Brandwave. "IKEA vs Xiaomi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.