--- title: "IKEA vs Secretlab: Which is searched more?" description: "Is IKEA or Secretlab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming desk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-secretlab" publisher: "Brandwave" --- # IKEA vs Secretlab: Which is searched more? Is IKEA or Secretlab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming desk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Secretlab - **Competitive set**: Gaming desk brands - **Market**: Global - **Month measured**: Sep 2026 - **IKEA Share of Search**: 22% - **Secretlab Share of Search**: 43.9% ## Is IKEA or Secretlab more popular in search? - In September 2026, Secretlab had more branded searches than IKEA among gaming desk brands worldwide. Secretlab had about 44,400 branded searches, while IKEA had 22,200. Secretlab made up 43.9% of all gaming desk brand searches we track, and IKEA accounted for 22%. - Secretlab was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among gaming desk brands worldwide moved from 16.3% to 22%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Secretlab’s share of searches among gaming desk brands worldwide moved from 48.7% to 43.9%, and its estimated monthly branded searches moved from 54.2K to 44.4K. ## Top gaming desk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Secretlab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Secretlab was listed before IKEA in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Secretlab | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Arozzi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | FlexiSpot | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Eureka Ergonomic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlantic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RESPAWN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr IRONSTONE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gaming desk brands - Asked ChatGPT "Which gaming desk brand should I buy?": 1. Secretlab, 2. FlexiSpot, 3. Arozzi, 4. Eureka Ergonomic - Asked ChatGPT "What are the best gaming desk brands?": 1. Secretlab, 2. Arozzi, 3. FlexiSpot, 4. Eureka Ergonomic, 5. IKEA - Asked ChatGPT "What's the best gaming desk brand for small gaming room?": 1. IKEA, 2. Arozzi - Searched Google, AI Overview "best gaming desk": 1. Secretlab, 2. FlexiSpot, 3. Arozzi, 4. IKEA - Searched Google, AI Overview "small gaming desk": 1. IKEA Not named in any answer: Atlantic, RESPAWN and Mr IRONSTONE. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gaming desk brands worldwide in September 2026? - In September 2026, IKEA gained share of searches among gaming desk brands worldwide, from 20.8% to 22%. - In September 2026, Secretlab lost share of searches among gaming desk brands worldwide, from 46.2% to 43.9%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Secretlab estimated searches | Secretlab Share of Search | Secretlab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 16.3% | 2 | 54.2K | 48.7% | 1 | | Nov 2025 | 27.1K | 18.7% | 2 | 73.6K | 50.7% | 1 | | Dec 2025 | 27.1K | 19.5% | 2 | 66.2K | 47.6% | 1 | | Jan 2026 | 27.1K | 21.3% | 2 | 60.2K | 47.3% | 1 | | Feb 2026 | 18.1K | 17.9% | 2 | 49.3K | 48.7% | 1 | | Mar 2026 | 18.1K | 17.1% | 2 | 49.3K | 46.5% | 1 | | Apr 2026 | 18.1K | 17.9% | 2 | 49.3K | 48.8% | 1 | | May 2026 | 18.1K | 18.2% | 2 | 49.3K | 49.7% | 1 | | Jun 2026 | 22.2K | 21.9% | 2 | 49.3K | 48.6% | 1 | | Jul 2026 | 18.1K | 17.7% | 2 | 54.2K | 53% | 1 | | Aug 2026 | 22.2K | 20.8% | 2 | 49.3K | 46.2% | 1 | | Sep 2026 | 22.2K | 22% | 2 | 44.4K | 43.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea gaming desk”. - **Secretlab**: Measured on the search terms “secretlab desk” and “secretlab magnus pro”, summed into one figure. - [IKEA profile](/demand/global-en/brands/ikea) - [Secretlab profile](/demand/global-en/brands/secretlab) - [All gaming desk brands worldwide](/demand/global-en/categories/gaming-desk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Secretlab more popular in search? In September 2026, Secretlab had more branded searches than IKEA among gaming desk brands worldwide. Secretlab had about 44,400 branded searches, while IKEA had 22,200. Secretlab made up 43.9% of all gaming desk brand searches we track, and IKEA accounted for 22%. ## Cite this page Brandwave. "IKEA vs Secretlab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-secretlab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-secretlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.