--- title: "IKEA vs Rowlinson: Which is searched more?" description: "Is IKEA or Rowlinson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-rowlinson" publisher: "Brandwave" --- # IKEA vs Rowlinson: Which is searched more? Is IKEA or Rowlinson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Rowlinson - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **IKEA Share of Search**: 0.89% - **Rowlinson Share of Search**: 0.35% ## Is IKEA or Rowlinson more popular in search? - In September 2026, IKEA had more branded searches than Rowlinson among garden bench brands worldwide. IKEA had about 720 branded searches, while Rowlinson had 280. IKEA made up 0.89% of all garden bench brand searches we track, and Rowlinson accounted for 0.35%. - IKEA was ahead of Rowlinson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Rowlinson’s share of searches among garden bench brands worldwide moved from 0.34% to 0.35%, and its estimated monthly branded searches moved from 180 to 280. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. Rowlinson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | POLYWOOD | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Alexander Rose | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Forest Garden | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD, 3. IKEA - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. IKEA, 3. POLYWOOD, 4. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. IKEA, 3. HAY - Searched Google, AI Overview "wooden garden bench": 1. IKEA - Searched Google, AI Overview "outdoor bench for garden": 1. IKEA, 2. POLYWOOD Not named in any answer: Kettler, Rowlinson, VonHaus and Charles Bentley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - Estimated monthly branded searches for Rowlinson worldwide rose 55.6% over 12 measured months, from 180 to 280 in September 2026. - Estimated monthly branded searches for IKEA worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Rowlinson estimated searches | Rowlinson Share of Search | Rowlinson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.1% | 3 | 180 | 0.34% | 4 | | Nov 2025 | 590 | 1.1% | 3 | 120 | 0.23% | 5 | | Dec 2025 | 390 | 0.91% | 3 | 80 | 0.19% | 5 | | Jan 2026 | 720 | 1.3% | 3 | 190 | 0.35% | 4 | | Feb 2026 | 720 | 1.1% | 3 | 230 | 0.34% | 4 | | Mar 2026 | 1.9K | 1.4% | 3 | 660 | 0.5% | 4 | | Apr 2026 | 2.4K | 1.2% | 3 | 950 | 0.48% | 4 | | May 2026 | 2.4K | 1.2% | 3 | 1.1K | 0.54% | 4 | | Jun 2026 | 1.9K | 1.2% | 3 | 770 | 0.49% | 4 | | Jul 2026 | 1.3K | 1.2% | 3 | 910 | 0.81% | 4 | | Aug 2026 | 1.3K | 1.2% | 3 | 760 | 0.7% | 4 | | Sep 2026 | 720 | 0.89% | 3 | 280 | 0.35% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Rowlinson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea garden bench”. - **Rowlinson**: Measured on the search terms “rowlinson bench” and “rowlinson garden bench”, summed into one figure. - [IKEA profile](/demand/global-en/brands/ikea) - [Rowlinson profile](/demand/global-en/brands/rowlinson) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Rowlinson more popular in search? In September 2026, IKEA had more branded searches than Rowlinson among garden bench brands worldwide. IKEA had about 720 branded searches, while Rowlinson had 280. IKEA made up 0.89% of all garden bench brand searches we track, and Rowlinson accounted for 0.35%. ## Cite this page Brandwave. "IKEA vs Rowlinson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-rowlinson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-rowlinson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.