--- title: "IKEA vs Phil & Teds: Which is searched more?" description: "Is IKEA or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-phil-and-teds" publisher: "Brandwave" --- # IKEA vs Phil & Teds: Which is searched more? Is IKEA or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Phil & Teds - **Competitive set**: Baby high chair brands - **Market**: Global - **Month measured**: Sep 2026 - **IKEA Share of Search**: 16.7% - **Phil & Teds Share of Search**: 0.65% ## Is IKEA or Phil & Teds more popular in search? - In September 2026, IKEA had more branded searches than Phil & Teds among baby high chair brands worldwide. IKEA had about 113,000 branded searches, while Phil & Teds had 4,400. IKEA made up 16.7% of all baby high chair brand searches we track, and Phil & Teds accounted for 0.65%. - IKEA was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide moved from 17.9% to 16.7%, and its estimated monthly branded searches held steady at 113K. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands worldwide moved from 0.7% to 0.65%, and its estimated monthly branded searches held steady at 4.4K. ## Top baby high chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Phil & Teds did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stokke | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | IKEA | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mockingbird | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Chicco | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Mocka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby high chair brands - Asked ChatGPT "Which baby high chair brand should I buy?": 1. Stokke, 2. IKEA, 3. Mockingbird, 4. Chicco - Asked ChatGPT "What are the best baby high chair brands?": 1. Stokke, 2. Mockingbird, 3. IKEA, 4. Chicco - Asked ChatGPT "What's the best baby high chair brand for safe meal times?": 1. Stokke, 2. IKEA - Searched Google, AI Overview "folding high chair": 1. Chicco Not named in any answer: Mocka and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby high chair brands worldwide in September 2026? Neither IKEA nor Phil & Teds moved beyond provider rounding among baby high chair brands in Sep 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 113K | 17.9% | 2 | 4.4K | 0.7% | 6 | | Nov 2025 | 113K | 14.1% | 2 | 4.4K | 0.55% | 6 | | Dec 2025 | 96.2K | 16.6% | 2 | 3.6K | 0.62% | 6 | | Jan 2026 | 118K | 17.1% | 2 | 4.4K | 0.64% | 6 | | Feb 2026 | 96.2K | 16.6% | 2 | 3.6K | 0.62% | 6 | | Mar 2026 | 101K | 15.4% | 2 | 4.4K | 0.67% | 6 | | Apr 2026 | 101K | 17.3% | 2 | 3.6K | 0.62% | 6 | | May 2026 | 101K | 16% | 2 | 3.6K | 0.57% | 6 | | Jun 2026 | 118K | 19% | 2 | 3.6K | 0.58% | 6 | | Jul 2026 | 118K | 17% | 2 | 3.6K | 0.52% | 6 | | Aug 2026 | 118K | 17% | 2 | 3.6K | 0.52% | 6 | | Sep 2026 | 113K | 16.7% | 2 | 4.4K | 0.65% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search terms “ikea antilop” and “ikea high chair”, summed into one figure. - **Phil & Teds**: Measured on the search term “phil teds”. - [IKEA profile](/demand/global-en/brands/ikea) - [Phil & Teds profile](/demand/global-en/brands/phil-and-teds) - [All baby high chair brands worldwide](/demand/global-en/categories/baby-high-chair-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Phil & Teds more popular in search? In September 2026, IKEA had more branded searches than Phil & Teds among baby high chair brands worldwide. IKEA had about 113,000 branded searches, while Phil & Teds had 4,400. IKEA made up 16.7% of all baby high chair brand searches we track, and Phil & Teds accounted for 0.65%. ## Cite this page Brandwave. "IKEA vs Phil & Teds: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.