--- title: "IKEA vs Kettler: Which is searched more?" description: "Is IKEA or Kettler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-kettler" publisher: "Brandwave" --- # IKEA vs Kettler: Which is searched more? Is IKEA or Kettler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Kettler - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **IKEA Share of Search**: 0.89% - **Kettler Share of Search**: 6.7% ## Is IKEA or Kettler more popular in search? - In September 2026, Kettler had more branded searches than IKEA among garden bench brands worldwide. Kettler had about 5,400 branded searches, while IKEA had 720. Kettler made up 6.7% of all garden bench brand searches we track, and IKEA accounted for 0.89%. - Kettler was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Kettler’s share of searches among garden bench brands worldwide moved from 4.5% to 6.7%, and its estimated monthly branded searches moved from 2.4K to 5.4K. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. Kettler did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | POLYWOOD | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Alexander Rose | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Forest Garden | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD, 3. IKEA - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. IKEA, 3. POLYWOOD, 4. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. IKEA, 3. HAY - Searched Google, AI Overview "wooden garden bench": 1. IKEA - Searched Google, AI Overview "outdoor bench for garden": 1. IKEA, 2. POLYWOOD Not named in any answer: Kettler, Rowlinson, VonHaus and Charles Bentley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, Kettler lost share of searches among garden bench brands worldwide, from 13.7% to 6.7%. - Estimated monthly branded searches for IKEA worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Kettler estimated searches | Kettler Share of Search | Kettler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.1% | 3 | 2.4K | 4.5% | 2 | | Nov 2025 | 590 | 1.1% | 3 | 2.4K | 4.5% | 2 | | Dec 2025 | 390 | 0.91% | 3 | 1.6K | 3.7% | 2 | | Jan 2026 | 720 | 1.3% | 3 | 3.6K | 6.6% | 2 | | Feb 2026 | 720 | 1.1% | 3 | 5.4K | 8% | 2 | | Mar 2026 | 1.9K | 1.4% | 3 | 18.1K | 13.7% | 2 | | Apr 2026 | 2.4K | 1.2% | 3 | 27.1K | 13.8% | 2 | | May 2026 | 2.4K | 1.2% | 3 | 27.1K | 13.7% | 2 | | Jun 2026 | 1.9K | 1.2% | 3 | 18.1K | 11.5% | 2 | | Jul 2026 | 1.3K | 1.2% | 3 | 18.1K | 16.2% | 2 | | Aug 2026 | 1.3K | 1.2% | 3 | 14.8K | 13.7% | 2 | | Sep 2026 | 720 | 0.89% | 3 | 5.4K | 6.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea garden bench”. - **Kettler**: Measured on the search term “kettler garden bench”. - [IKEA profile](/demand/global-en/brands/ikea) - [Kettler profile](/demand/global-en/brands/kettler) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Kettler more popular in search? In September 2026, Kettler had more branded searches than IKEA among garden bench brands worldwide. Kettler had about 5,400 branded searches, while IKEA had 720. Kettler made up 6.7% of all garden bench brand searches we track, and IKEA accounted for 0.89%. ## Cite this page Brandwave. "IKEA vs Kettler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-kettler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-kettler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.