---
title: "IKEA vs John Lewis: Which is more popular by branded search?"
description: "Which is more popular in search, IKEA or John Lewis? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ikea-vs-john-lewis"
publisher: "Brandwave"
---

# IKEA vs John Lewis: Which is more popular by branded search?

Which is more popular in search, IKEA or John Lewis? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IKEA and John Lewis
- **Competitive set**: Curtain brands
- **Market**: Global
- **Month measured**: Aug 2026
- **IKEA Share of Search**: 88.8%
- **John Lewis Share of Search**: 4.4%

## Which is more popular in search, IKEA or John Lewis?

- In August 2026, IKEA had more branded searches than John Lewis among curtain brands worldwide. IKEA was estimated to have 55.6M branded searches compared to John Lewis’ 2.7M, and held an 88.8% Share of Search versus John Lewis’ 4.4%.
- IKEA was ahead of John Lewis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide moved from 88% to 88.8%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

## How did search popularity change for curtain brands worldwide in August 2026?

- In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.

## Month by month

| Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 55.6M | 88% | 1 | 3.4M | 5.3% | 3 |
| Nov 2025 | 55.6M | 85.7% | 1 | 5M | 7.7% | 2 |
| Dec 2025 | 55.6M | 85.8% | 1 | 5M | 7.7% | 2 |
| Jan 2026 | 55.6M | 88% | 1 | 3.4M | 5.3% | 3 |
| Feb 2026 | 45.5M | 87.9% | 1 | 2.7M | 5.3% | 3 |
| Mar 2026 | 45.5M | 86.8% | 1 | 3.4M | 6.4% | 3 |
| Apr 2026 | 45.5M | 87.9% | 1 | 2.7M | 5.3% | 3 |
| May 2026 | 45.5M | 87.9% | 1 | 2.7M | 5.3% | 3 |
| Jun 2026 | 45.5M | 87.9% | 1 | 2.7M | 5.3% | 3 |
| Jul 2026 | 45.5M | 88.9% | 1 | 2.7M | 5.4% | 3 |
| Aug 2026 | 55.6M | 88.8% | 1 | 2.7M | 4.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IKEA’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IKEA**: Measured on the search term “ikea”.
- **John Lewis**: Measured on the search term “john lewis”.

- [IKEA profile](/demand/global-en/brands/ikea)
- [John Lewis profile](/demand/global-en/brands/john-lewis)
- [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IKEA or John Lewis?

In August 2026, IKEA had more branded searches than John Lewis among curtain brands worldwide. IKEA was estimated to have 55.6M branded searches compared to John Lewis’ 2.7M, and held an 88.8% Share of Search versus John Lewis’ 4.4%.

## Cite this page

Brandwave. "IKEA vs John Lewis: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ikea-vs-john-lewis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ikea-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.