---
title: "IHG vs Marriott: Which is more popular by branded search?"
description: "Which is more popular in search, IHG or Marriott? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ihg-vs-marriott"
publisher: "Brandwave"
---

# IHG vs Marriott: Which is more popular by branded search?

Which is more popular in search, IHG or Marriott? Compare estimated monthly branded-search demand and Share of Search inside the Hotel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IHG and Marriott
- **Competitive set**: Hotel brands
- **Market**: Global
- **Month measured**: Aug 2026
- **IHG Share of Search**: 51.1%
- **Marriott Share of Search**: 23%

## Which is more popular in search, IHG or Marriott?

- In August 2026, IHG had more branded searches than Marriott among hotel brands worldwide. IHG was estimated to have 1M branded searches compared to Marriott’s 450K, and held a 51.1% Share of Search versus Marriott’s 23%.
- IHG was ahead of Marriott in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel brands worldwide moved from 41.2% to 51.1%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide moved from 33.7% to 23%, and its estimated monthly branded searches moved from 673K to 450K.

## How did search popularity change for hotel brands worldwide in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.
- In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.

## Month by month

| Month | IHG estimated searches | IHG Share of Search | IHG rank | Marriott estimated searches | Marriott Share of Search | Marriott rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 41.2% | 1 | 673K | 33.7% | 2 |
| Nov 2025 | 823K | 43.7% | 1 | 550K | 29.2% | 2 |
| Dec 2025 | 823K | 45.9% | 1 | 550K | 30.7% | 2 |
| Jan 2026 | 1M | 48.8% | 1 | 550K | 26.8% | 2 |
| Feb 2026 | 823K | 45.9% | 1 | 550K | 30.7% | 2 |
| Mar 2026 | 1M | 46% | 1 | 673K | 31% | 2 |
| Apr 2026 | 1M | 49% | 1 | 550K | 26.9% | 2 |
| May 2026 | 1M | 50.8% | 1 | 550K | 27.9% | 2 |
| Jun 2026 | 1M | 49% | 1 | 550K | 26.9% | 2 |
| Jul 2026 | 1M | 48.9% | 1 | 550K | 26.9% | 2 |
| Aug 2026 | 1M | 51.1% | 1 | 450K | 23% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IHG’s and Marriott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IHG**: Measured on the search term “ihg”.
- **Marriott**: Measured on the search term “marriott hotels”.

- [IHG profile](/demand/global-en/brands/ihg)
- [Marriott profile](/demand/global-en/brands/marriott)
- [All hotel brands worldwide](/demand/global-en/categories/hotel-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IHG or Marriott?

In August 2026, IHG had more branded searches than Marriott among hotel brands worldwide. IHG was estimated to have 1M branded searches compared to Marriott’s 450K, and held a 51.1% Share of Search versus Marriott’s 23%.

## Cite this page

Brandwave. "IHG vs Marriott: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ihg-vs-marriott

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ihg-vs-marriott. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.