--- title: "Igloo vs RTIC: Which is searched more?" description: "Is Igloo or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/igloo-vs-rtic" publisher: "Brandwave" --- # Igloo vs RTIC: Which is searched more? Is Igloo or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Igloo and RTIC - **Competitive set**: Cool box brands - **Market**: Global - **Month measured**: Sep 2026 - **Igloo Share of Search**: 8.9% - **RTIC Share of Search**: 13.4% ## Is Igloo or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Igloo among cool box brands worldwide. RTIC had about 220,000 branded searches, while Igloo had 147,000. RTIC made up 13.4% of all cool box brand searches we track, and Igloo accounted for 8.9%. - RTIC was ahead of Igloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands worldwide moved from 6.3% to 8.9%, and its estimated monthly branded searches moved from 98.7K to 147K. - Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 201K to 220K. ## Top cool box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Igloo and RTIC showed up in all five answers. RTIC was listed before Igloo in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Igloo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cool box brands - Asked ChatGPT "Which cool box brand should I buy?": 1. RTIC, 2. YETI, 3. Coleman, 4. Igloo - Asked ChatGPT "What are the best cool box brands?": 1. YETI, 2. RTIC, 3. Igloo, 4. Coleman - Asked ChatGPT "What's the best cool box brand for picnics and day trips?": 1. Coleman, 2. Igloo, 3. RTIC, 4. YETI - Searched Google, AI Overview "best cool box": 1. RTIC, 2. Coleman, 3. Igloo - Searched Google, AI Overview "insulated cool box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: DeWalt, Dometic, Vango and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cool box brands worldwide in September 2026? - In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%. - Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026. ## Month by month | Month | Igloo estimated searches | Igloo Share of Search | Igloo rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98.7K | 6.3% | 5 | 201K | 12.8% | 4 | | Nov 2025 | 80.7K | 4.5% | 5 | 275K | 15.2% | 3 | | Dec 2025 | 81.6K | 4.4% | 5 | 275K | 14.7% | 3 | | Jan 2026 | 66.7K | 4.7% | 6 | 148K | 10.4% | 4 | | Feb 2026 | 66.9K | 4.9% | 6 | 148K | 10.8% | 4 | | Mar 2026 | 122K | 7.4% | 5 | 201K | 12.2% | 4 | | Apr 2026 | 212K | 12% | 5 | 226K | 12.8% | 4 | | May 2026 | 218K | 10.6% | 5 | 336K | 16.3% | 3 | | Jun 2026 | 222K | 9.9% | 5 | 411K | 18.4% | 3 | | Jul 2026 | 224K | 10.8% | 5 | 366K | 17.6% | 3 | | Aug 2026 | 184K | 9.2% | 5 | 300K | 15.1% | 3 | | Sep 2026 | 147K | 8.9% | 5 | 220K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Igloo’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure. - [Igloo profile](/demand/global-en/brands/igloo) - [RTIC profile](/demand/global-en/brands/rtic) - [All cool box brands worldwide](/demand/global-en/categories/cool-box-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Igloo or RTIC more popular in search? In September 2026, RTIC had more branded searches than Igloo among cool box brands worldwide. RTIC had about 220,000 branded searches, while Igloo had 147,000. RTIC made up 13.4% of all cool box brand searches we track, and Igloo accounted for 8.9%. ## Cite this page Brandwave. "Igloo vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/igloo-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/igloo-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.