---
title: "Igloo vs Pelican: Which is searched more?"
description: "Which is more popular in search, Igloo or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/igloo-vs-pelican"
publisher: "Brandwave"
---

# Igloo vs Pelican: Which is searched more?

Which is more popular in search, Igloo or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Igloo and Pelican
- **Competitive set**: Backpack cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Igloo Share of Search**: 8.9%
- **Pelican Share of Search**: 2.2%

## Which is more popular in search, Igloo or Pelican?

- In September 2026, Igloo had more branded searches than Pelican among backpack cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Pelican’s 36.5K, and held an 8.9% Share of Search versus Pelican’s 2.2%.
- Igloo was ahead of Pelican in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 24.4K to 36.5K.

## How did search popularity change for backpack cooler brands worldwide in September 2026?

- In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.
- Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

## Month by month

| Month | Igloo estimated searches | Igloo Share of Search | Igloo rank | Pelican estimated searches | Pelican Share of Search | Pelican rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 98.7K | 4.4% | 6 | 24.4K | 1.1% | 7 |
| Nov 2025 | 80.7K | 2.3% | 6 | 29.8K | 0.87% | 7 |
| Dec 2025 | 81.6K | 2.4% | 6 | 24.5K | 0.72% | 7 |
| Jan 2026 | 66.7K | 2.9% | 6 | 20K | 0.88% | 7 |
| Feb 2026 | 66.9K | 4.2% | 6 | 20K | 1.3% | 7 |
| Mar 2026 | 122K | 8.4% | 5 | 29.9K | 2% | 7 |
| Apr 2026 | 212K | 14.6% | 3 | 36.5K | 2.5% | 7 |
| May 2026 | 218K | 15.4% | 3 | 44.8K | 3.2% | 7 |
| Jun 2026 | 222K | 15.6% | 3 | 54.8K | 3.9% | 7 |
| Jul 2026 | 224K | 14.7% | 3 | 54.7K | 3.6% | 7 |
| Aug 2026 | 184K | 10.7% | 5 | 44.8K | 2.6% | 7 |
| Sep 2026 | 147K | 8.9% | 5 | 36.5K | 2.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Igloo’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure.
- **Pelican**: Measured on the search terms “pelican backpack cooler”, “pelican cooler” and “pelican cooler box”, summed into one figure.

- [Igloo profile](/demand/global-en/brands/igloo)
- [Pelican profile](/demand/global-en/brands/pelican)
- [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Igloo or Pelican?

In September 2026, Igloo had more branded searches than Pelican among backpack cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Pelican’s 36.5K, and held an 8.9% Share of Search versus Pelican’s 2.2%.

## Cite this page

Brandwave. "Igloo vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/igloo-vs-pelican

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/igloo-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.