--- title: "Igloo vs PackIt: Which is searched more?" description: "Is Igloo or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/igloo-vs-packit" publisher: "Brandwave" --- # Igloo vs PackIt: Which is searched more? Is Igloo or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Igloo and PackIt - **Competitive set**: Lunch cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Igloo Share of Search**: 83.3% - **PackIt Share of Search**: 10.5% ## Is Igloo or PackIt more popular in search? - In September 2026, Igloo had more branded searches than PackIt among lunch cooler brands worldwide. Igloo had about 147,000 branded searches, while PackIt had 18,400. Igloo made up 83.3% of all lunch cooler brand searches we track, and PackIt accounted for 10.5%. - Igloo was ahead of PackIt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Igloo’s share of searches among lunch cooler brands worldwide moved from 78% to 83.3%, and its estimated monthly branded searches moved from 98.7K to 147K. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide moved from 13.6% to 10.5%, and its estimated monthly branded searches moved from 17.2K to 18.4K. ## Top lunch cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Igloo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PackIt was listed before Igloo in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Carhartt | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PackIt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lunch cooler brands - Asked ChatGPT "Which lunch cooler brand should I buy?": 1. Hydro Flask, 2. YETI, 3. Carhartt - Asked ChatGPT "What are the best lunch cooler brands?": 1. YETI, 2. Hydro Flask, 3. Carhartt, 4. PackIt - Asked ChatGPT "What's the best lunch cooler brand for cold lunches?": 1. Hydro Flask, 2. YETI, 3. PackIt - Searched Google, AI Overview "best lunch cooler": 1. Carhartt, 2. Hydro Flask - Searched Google, AI Overview "insulated lunch cooler": 1. Carhartt, 2. Hydro Flask, 3. Igloo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - In September 2026, Igloo gained share of searches among lunch cooler brands worldwide, from 81.2% to 83.3%. - In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%. ## Month by month | Month | Igloo estimated searches | Igloo Share of Search | Igloo rank | PackIt estimated searches | PackIt Share of Search | PackIt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98.7K | 78% | 1 | 17.2K | 13.6% | 2 | | Nov 2025 | 80.7K | 72.9% | 1 | 17.2K | 15.5% | 2 | | Dec 2025 | 81.6K | 69.9% | 1 | 18.4K | 15.8% | 2 | | Jan 2026 | 66.7K | 67% | 1 | 17.7K | 17.8% | 2 | | Feb 2026 | 66.9K | 71.1% | 1 | 15.7K | 16.7% | 2 | | Mar 2026 | 122K | 79.7% | 1 | 18.4K | 12% | 2 | | Apr 2026 | 212K | 87.6% | 1 | 17.2K | 7.1% | 2 | | May 2026 | 218K | 86.7% | 1 | 17.2K | 6.8% | 2 | | Jun 2026 | 222K | 80.6% | 1 | 19.2K | 7% | 2 | | Jul 2026 | 224K | 75.6% | 1 | 23.5K | 7.9% | 3 | | Aug 2026 | 184K | 81.2% | 1 | 26.2K | 11.6% | 2 | | Sep 2026 | 147K | 83.3% | 1 | 18.4K | 10.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Igloo’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - **PackIt**: Measured on the search terms “packit” and “packit lunch bag”, summed into one figure. - [Igloo profile](/demand/global-en/brands/igloo) - [PackIt profile](/demand/global-en/brands/packit) - [All lunch cooler brands worldwide](/demand/global-en/categories/lunch-cooler-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Igloo or PackIt more popular in search? In September 2026, Igloo had more branded searches than PackIt among lunch cooler brands worldwide. Igloo had about 147,000 branded searches, while PackIt had 18,400. Igloo made up 83.3% of all lunch cooler brand searches we track, and PackIt accounted for 10.5%. ## Cite this page Brandwave. "Igloo vs PackIt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/igloo-vs-packit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/igloo-vs-packit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.