---
title: "IDP vs INTO: Which is searched more?"
description: "Which is more popular in search, IDP or INTO? Compare estimated monthly branded-search demand and Share of Search inside the Study abroad services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/idp-education-vs-into-university"
publisher: "Brandwave"
---

# IDP vs INTO: Which is searched more?

Which is more popular in search, IDP or INTO? Compare estimated monthly branded-search demand and Share of Search inside the Study abroad services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IDP and INTO
- **Competitive set**: Study abroad services
- **Market**: Global
- **Month measured**: Aug 2026
- **IDP Share of Search**: 0.04%
- **INTO Share of Search**: 2%

## Which is more popular in search, IDP or INTO?

- In August 2026, INTO had more branded searches than IDP among study abroad services worldwide. INTO was estimated to have 1.9K branded searches compared to IDP’s 40, and held a 2% Share of Search versus IDP’s 0.04%.
- INTO was ahead of IDP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide moved from 5.4% to 2%, and its estimated monthly branded searches moved from 6.6K to 1.9K.

## How did search popularity change for study abroad services worldwide in August 2026?

- Estimated monthly branded searches for INTO worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.

## Month by month

| Month | IDP estimated searches | IDP Share of Search | IDP rank | INTO estimated searches | INTO Share of Search | INTO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.03% | 5 | 6.6K | 5.4% | 4 |
| Nov 2025 | 40 | 0.03% | 5 | 5.4K | 4.7% | 4 |
| Dec 2025 | 30 | 0.03% | 6 | 5.4K | 5.5% | 4 |
| Jan 2026 | 50 | 0.04% | 5 | 5.4K | 4.5% | 4 |
| Feb 2026 | 50 | 0.04% | 5 | 5.4K | 4.7% | 3 |
| Mar 2026 | 50 | 0.04% | 5 | 5.4K | 4.7% | 3 |
| Apr 2026 | 30 | 0.03% | 6 | 4.4K | 4.3% | 3 |
| May 2026 | 30 | 0.03% | 6 | 4.4K | 4.3% | 3 |
| Jun 2026 | 40 | 0.04% | 5 | 4.4K | 4.5% | 3 |
| Jul 2026 | 40 | 0.03% | 5 | 1.9K | 1.7% | 4 |
| Aug 2026 | 40 | 0.04% | 5 | 1.9K | 2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IDP’s and INTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IDP**: Measured on the search term “idp study”.
- **INTO**: Measured on the search term “into study”.

- [IDP profile](/demand/global-en/brands/idp-education)
- [INTO profile](/demand/global-en/brands/into-university)
- [All study abroad services worldwide](/demand/global-en/categories/study-abroad-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IDP or INTO?

In August 2026, INTO had more branded searches than IDP among study abroad services worldwide. INTO was estimated to have 1.9K branded searches compared to IDP’s 40, and held a 2% Share of Search versus IDP’s 0.04%.

## Cite this page

Brandwave. "IDP vs INTO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/idp-education-vs-into-university

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/idp-education-vs-into-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.