--- title: "IDEO vs MetaLab: Which is searched more?" description: "Is IDEO or MetaLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ideo-vs-metalab" publisher: "Brandwave" --- # IDEO vs MetaLab: Which is searched more? Is IDEO or MetaLab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UX design agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IDEO and MetaLab - **Competitive set**: UX design agencies - **Market**: Global - **Month measured**: Sep 2026 - **IDEO Share of Search**: 65.7% - **MetaLab Share of Search**: 10.7% ## Is IDEO or MetaLab more popular in search? - In September 2026, IDEO had more branded searches than MetaLab among UX design agencies worldwide. IDEO had about 90,500 branded searches, while MetaLab had 14,800. IDEO made up 65.7% of all UX design agency searches we track, and MetaLab accounted for 10.7%. - IDEO was ahead of MetaLab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IDEO’s share of searches among UX design agencies worldwide moved from 60.3% to 65.7%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top UX design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MetaLab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IDEO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. MetaLab was listed before IDEO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | MetaLab | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Eleken | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UX Studio | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IDEO | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Frog | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | AKQA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | R/GA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about UX design agencies - Asked ChatGPT "Which UX design agency should I hire?": 1. Eleken - Asked ChatGPT "What are the best UX design agencies?": 1. Clay, 2. MetaLab, 3. IDEO, 4. UX Studio, 5. Eleken, 6. Frog - Asked ChatGPT "What's the best UX design agency for product design?": 1. Clay, 2. MetaLab, 3. Eleken, 4. UX Studio - Searched Google, AI Overview "ux design agency": named none of the brands we track Not named in any answer: AKQA, R/GA and Huge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UX design agencies worldwide in September 2026? - In September 2026, IDEO gained share of searches among UX design agencies worldwide, from 59.4% to 65.7%. - In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%. ## Month by month | Month | IDEO estimated searches | IDEO Share of Search | IDEO rank | MetaLab estimated searches | MetaLab Share of Search | MetaLab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 60.3% | 1 | 18.1K | 12.1% | 3 | | Nov 2025 | 74K | 56.4% | 1 | 18.1K | 13.8% | 3 | | Dec 2025 | 60.5K | 55.3% | 1 | 14.8K | 13.5% | 3 | | Jan 2026 | 74K | 53.9% | 1 | 22.2K | 16.2% | 2 | | Feb 2026 | 74K | 55.7% | 1 | 18.1K | 13.6% | 3 | | Mar 2026 | 74K | 53.8% | 1 | 18.1K | 13.2% | 3 | | Apr 2026 | 74K | 56.4% | 1 | 18.1K | 13.8% | 2 | | May 2026 | 60.5K | 53.1% | 1 | 18.1K | 15.9% | 2 | | Jun 2026 | 74K | 60.7% | 1 | 14.8K | 12.1% | 3 | | Jul 2026 | 90.5K | 64.4% | 1 | 18.1K | 12.9% | 2 | | Aug 2026 | 74K | 59.4% | 1 | 18.1K | 14.5% | 2 | | Sep 2026 | 90.5K | 65.7% | 1 | 14.8K | 10.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using IDEO’s and MetaLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IDEO**: Measured on the search term “ideo”. - **MetaLab**: Measured on the search term “metalab”. - [IDEO profile](/demand/global-en/brands/ideo) - [MetaLab profile](/demand/global-en/brands/metalab) - [All UX design agencies worldwide](/demand/global-en/categories/ux-design-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IDEO or MetaLab more popular in search? In September 2026, IDEO had more branded searches than MetaLab among UX design agencies worldwide. IDEO had about 90,500 branded searches, while MetaLab had 14,800. IDEO made up 65.7% of all UX design agency searches we track, and MetaLab accounted for 10.7%. ## Cite this page Brandwave. "IDEO vs MetaLab: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ideo-vs-metalab This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ideo-vs-metalab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.