---
title: "ID.me vs Onfido: Which is more popular by branded search?"
description: "Which is more popular in search, ID.me or Onfido? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/id-me-vs-onfido"
publisher: "Brandwave"
---

# ID.me vs Onfido: Which is more popular by branded search?

Which is more popular in search, ID.me or Onfido? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ID.me and Onfido
- **Competitive set**: Identity verification services
- **Market**: Global
- **Month measured**: Aug 2026
- **ID.me Share of Search**: 97.5%
- **Onfido Share of Search**: 0.64%

## Which is more popular in search, ID.me or Onfido?

- In August 2026, ID.me had more branded searches than Onfido among identity verification services worldwide. ID.me was estimated to have 2.2M branded searches compared to Onfido’s 14.8K, and held a 97.5% Share of Search versus Onfido’s 0.64%.
- ID.me was ahead of Onfido in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ID.me’s estimated Share of Search among identity verification services worldwide moved from 97.3% to 97.5%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification services worldwide moved from 0.79% to 0.64%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

## How did search popularity change for identity verification services worldwide in August 2026?

- In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%.
- Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Month by month

| Month | ID.me estimated searches | ID.me Share of Search | ID.me rank | Onfido estimated searches | Onfido Share of Search | Onfido rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 97.3% | 1 | 22.2K | 0.79% | 2 |
| Nov 2025 | 4.1M | 98.2% | 1 | 22.2K | 0.53% | 2 |
| Dec 2025 | 2.2M | 97.3% | 1 | 18.1K | 0.79% | 2 |
| Jan 2026 | 2.7M | 97.3% | 1 | 22.2K | 0.79% | 2 |
| Feb 2026 | 3.4M | 97.9% | 1 | 22.2K | 0.65% | 2 |
| Mar 2026 | 2.7M | 97.2% | 1 | 22.2K | 0.79% | 2 |
| Apr 2026 | 2.7M | 97.5% | 1 | 18.1K | 0.64% | 2 |
| May 2026 | 2.7M | 97.7% | 1 | 18.1K | 0.65% | 2 |
| Jun 2026 | 2.2M | 97.3% | 1 | 14.8K | 0.64% | 3 |
| Jul 2026 | 3.4M | 98.2% | 1 | 14.8K | 0.43% | 3 |
| Aug 2026 | 2.2M | 97.5% | 1 | 14.8K | 0.64% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ID.me’s and Onfido’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ID.me**: Measured on the search term “id me”.
- **Onfido**: Measured on the search term “onfido”.

- [ID.me profile](/demand/global-en/brands/id-me)
- [Onfido profile](/demand/global-en/brands/onfido)
- [All identity verification services worldwide](/demand/global-en/categories/identity-verification-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ID.me or Onfido?

In August 2026, ID.me had more branded searches than Onfido among identity verification services worldwide. ID.me was estimated to have 2.2M branded searches compared to Onfido’s 14.8K, and held a 97.5% Share of Search versus Onfido’s 0.64%.

## Cite this page

Brandwave. "ID.me vs Onfido: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/id-me-vs-onfido

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/id-me-vs-onfido. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.