---
title: "ID.me vs Login.gov: Which is searched more?"
description: "Which is more popular in search, ID.me or Login.gov? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/id-me-vs-login-gov"
publisher: "Brandwave"
---

# ID.me vs Login.gov: Which is searched more?

Which is more popular in search, ID.me or Login.gov? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ID.me and Login.gov
- **Competitive set**: Digital identity services
- **Market**: Global
- **Month measured**: Aug 2026
- **ID.me Share of Search**: 82%
- **Login.gov Share of Search**: 4%

## Which is more popular in search, ID.me or Login.gov?

- In August 2026, ID.me had more branded searches than Login.gov among digital identity services worldwide. ID.me was estimated to have 4.5M branded searches compared to Login.gov’s 220K, and held an 82% Share of Search versus Login.gov’s 4%.
- ID.me was ahead of Login.gov in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ID.me’s estimated Share of Search among digital identity services worldwide moved from 84.2% to 82%, and its estimated monthly branded searches moved from 5.5M to 4.5M.
- Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 220K.

## How did search popularity change for digital identity services worldwide in August 2026?

- In August 2026, Login.gov gained estimated Share of Search among digital identity services worldwide, from 3.5% to 4%.
- In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 86.6% to 82%.

## Month by month

| Month | ID.me estimated searches | ID.me Share of Search | ID.me rank | Login.gov estimated searches | Login.gov Share of Search | Login.gov rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5M | 84.2% | 1 | 220K | 3.4% | 3 |
| Nov 2025 | 8.2M | 89.1% | 1 | 220K | 2.4% | 3 |
| Dec 2025 | 4.5M | 81.2% | 1 | 270K | 4.9% | 3 |
| Jan 2026 | 5.5M | 83.1% | 1 | 330K | 5% | 3 |
| Feb 2026 | 6.7M | 85.8% | 1 | 330K | 4.2% | 3 |
| Mar 2026 | 5.5M | 81.9% | 1 | 270K | 4% | 3 |
| Apr 2026 | 5.5M | 83.9% | 1 | 270K | 4.1% | 3 |
| May 2026 | 5.5M | 84.7% | 1 | 220K | 3.4% | 3 |
| Jun 2026 | 4.5M | 82% | 1 | 220K | 4% | 3 |
| Jul 2026 | 6.7M | 86.6% | 1 | 270K | 3.5% | 3 |
| Aug 2026 | 4.5M | 82% | 1 | 220K | 4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ID.me’s and Login.gov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ID.me**: Measured on the search terms “id me” and “idme”, summed into one figure.
- **Login.gov**: Measured on the search terms “login.gov” and “logingov”, summed into one figure.

- [ID.me profile](/demand/global-en/brands/id-me)
- [Login.gov profile](/demand/global-en/brands/login-gov)
- [All digital identity services worldwide](/demand/global-en/categories/digital-identity-verification-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ID.me or Login.gov?

In August 2026, ID.me had more branded searches than Login.gov among digital identity services worldwide. ID.me was estimated to have 4.5M branded searches compared to Login.gov’s 220K, and held an 82% Share of Search versus Login.gov’s 4%.

## Cite this page

Brandwave. "ID.me vs Login.gov: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/id-me-vs-login-gov

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/id-me-vs-login-gov. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.