--- title: "Iconosquare vs SocialPilot: Which is more popular by branded search?" description: "Which is more popular in search, Iconosquare or SocialPilot? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/iconosquare-vs-socialpilot" publisher: "Brandwave" --- # Iconosquare vs SocialPilot: Which is more popular by branded search? Which is more popular in search, Iconosquare or SocialPilot? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iconosquare and SocialPilot - **Competitive set**: Social media analytics platforms - **Market**: Global - **Month measured**: Aug 2026 - **Iconosquare Share of Search**: 0.88% - **SocialPilot Share of Search**: 2.9% ## Which is more popular in search, Iconosquare or SocialPilot? - In August 2026, SocialPilot had more branded searches than Iconosquare among social media analytics platforms worldwide. SocialPilot was estimated to have 18.1K branded searches compared to Iconosquare’s 5.4K, and held a 2.9% Share of Search versus Iconosquare’s 0.88%. - SocialPilot was ahead of Iconosquare in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Iconosquare’s estimated Share of Search among social media analytics platforms worldwide moved from 2.2% to 0.88%, and its estimated monthly branded searches moved from 12.3K to 5.4K. - Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media analytics platforms worldwide moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## How did search popularity change for social media analytics platforms worldwide in August 2026? - Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026. - In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide. ## Month by month | Month | Iconosquare estimated searches | Iconosquare Share of Search | Iconosquare rank | SocialPilot estimated searches | SocialPilot Share of Search | SocialPilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 2.2% | 6 | 27.1K | 4.9% | 4 | | Nov 2025 | 12.2K | 2.4% | 6 | 27.1K | 5.3% | 4 | | Dec 2025 | 10.2K | 2.1% | 6 | 22.2K | 4.5% | 5 | | Jan 2026 | 10K | 1.9% | 6 | 22.2K | 4.2% | 5 | | Feb 2026 | 10.1K | 2% | 6 | 22.2K | 4.3% | 4 | | Mar 2026 | 10K | 1.6% | 6 | 27.1K | 4.4% | 4 | | Apr 2026 | 8.1K | 1.4% | 6 | 22.2K | 3.7% | 4 | | May 2026 | 8.2K | 1.4% | 6 | 22.2K | 3.7% | 4 | | Jun 2026 | 6.7K | 1.1% | 6 | 22.2K | 3.7% | 4 | | Jul 2026 | 6.9K | 1% | 6 | 18.1K | 2.7% | 5 | | Aug 2026 | 5.4K | 0.88% | 6 | 18.1K | 2.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Iconosquare’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iconosquare**: Measured on the search terms “iconosquare” and “iconosquare instagram analytics”, summed into one figure. - **SocialPilot**: Measured on the search terms “social pilot” and “socialpilot”, summed into one figure. - [Iconosquare profile](/demand/global-en/brands/iconosquare) - [SocialPilot profile](/demand/global-en/brands/socialpilot) - [All social media analytics platforms worldwide](/demand/global-en/categories/social-media-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Iconosquare or SocialPilot? In August 2026, SocialPilot had more branded searches than Iconosquare among social media analytics platforms worldwide. SocialPilot was estimated to have 18.1K branded searches compared to Iconosquare’s 5.4K, and held a 2.9% Share of Search versus Iconosquare’s 0.88%. ## Cite this page Brandwave. "Iconosquare vs SocialPilot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/iconosquare-vs-socialpilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iconosquare-vs-socialpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.