--- title: "ICL vs Osmocote: Which is searched more?" description: "Is ICL or Osmocote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/icl-vs-osmocote" publisher: "Brandwave" --- # ICL vs Osmocote: Which is searched more? Is ICL or Osmocote more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICL and Osmocote - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **ICL Share of Search**: 64.7% - **Osmocote Share of Search**: 3.2% ## Is ICL or Osmocote more popular in search? - In September 2026, ICL had more branded searches than Osmocote among fertiliser brands worldwide. ICL had about 450,000 branded searches, while Osmocote had 22,200. ICL made up 64.7% of all fertiliser brand searches we track, and Osmocote accounted for 3.2%. - ICL was ahead of Osmocote in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ICL’s share of searches among fertiliser brands worldwide moved from 60.6% to 64.7%, and its estimated monthly branded searches moved from 368K to 450K. - Across the 12 months ending September 2026, Osmocote’s share of searches among fertiliser brands worldwide moved from 3.7% to 3.2%, and its estimated monthly branded searches held steady at 22.2K. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Osmocote was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ICL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: ICL, Haifa, Nutrien and Yara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? - In September 2026, ICL gained share of searches among fertiliser brands worldwide, from 57.4% to 64.7%. - In September 2026, Osmocote lost share of searches among fertiliser brands worldwide, from 5.2% to 3.2%. ## Month by month | Month | ICL estimated searches | ICL Share of Search | ICL rank | Osmocote estimated searches | Osmocote Share of Search | Osmocote rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 60.6% | 1 | 22.2K | 3.7% | 5 | | Nov 2025 | 301K | 59.7% | 1 | 18.1K | 3.6% | 5 | | Dec 2025 | 368K | 66.4% | 1 | 14.8K | 2.7% | 5 | | Jan 2026 | 368K | 63.9% | 1 | 22.2K | 3.9% | 5 | | Feb 2026 | 301K | 52.8% | 1 | 22.2K | 3.9% | 5 | | Mar 2026 | 368K | 37.5% | 2 | 40.5K | 4.1% | 5 | | Apr 2026 | 368K | 48.8% | 1 | 49.5K | 6.6% | 5 | | May 2026 | 450K | 59.9% | 1 | 49.5K | 6.6% | 4 | | Jun 2026 | 301K | 53.2% | 1 | 33.1K | 5.8% | 5 | | Jul 2026 | 368K | 58.5% | 1 | 27.1K | 4.3% | 5 | | Aug 2026 | 301K | 57.4% | 1 | 27.1K | 5.2% | 5 | | Sep 2026 | 450K | 64.7% | 1 | 22.2K | 3.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ICL’s and Osmocote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICL**: Measured on the search term “icl”. - **Osmocote**: Measured on the search term “osmocote”. - [ICL profile](/demand/global-en/brands/icl) - [Osmocote profile](/demand/global-en/brands/osmocote) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICL or Osmocote more popular in search? In September 2026, ICL had more branded searches than Osmocote among fertiliser brands worldwide. ICL had about 450,000 branded searches, while Osmocote had 22,200. ICL made up 64.7% of all fertiliser brand searches we track, and Osmocote accounted for 3.2%. ## Cite this page Brandwave. "ICL vs Osmocote: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icl-vs-osmocote This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icl-vs-osmocote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.