---
title: "ICL vs Miracle-Gro: Which is searched more?"
description: "Which is more popular in search, ICL or Miracle-Gro? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/icl-vs-miracle-gro"
publisher: "Brandwave"
---

# ICL vs Miracle-Gro: Which is searched more?

Which is more popular in search, ICL or Miracle-Gro? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ICL and Miracle-Gro
- **Competitive set**: Fertiliser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ICL Share of Search**: 61%
- **Miracle-Gro Share of Search**: 8.2%

## Which is more popular in search, ICL or Miracle-Gro?

- In August 2026, ICL had more branded searches than Miracle-Gro among fertiliser brands worldwide. ICL was estimated to have 301K branded searches compared to Miracle-Gro’s 40.5K, and held a 61% Share of Search versus Miracle-Gro’s 8.2%.
- ICL was ahead of Miracle-Gro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ICL’s estimated Share of Search among fertiliser brands worldwide moved from 63.3% to 61%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide moved from 4.7% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

## How did search popularity change for fertiliser brands worldwide in August 2026?

- In August 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 10.1% to 8.2%.
- In August 2026, ICL lost estimated Share of Search among fertiliser brands worldwide, from 61.5% to 61%.

## Month by month

| Month | ICL estimated searches | ICL Share of Search | ICL rank | Miracle-Gro estimated searches | Miracle-Gro Share of Search | Miracle-Gro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 63.3% | 1 | 27.1K | 4.7% | 4 |
| Nov 2025 | 301K | 62.2% | 1 | 22.2K | 4.6% | 4 |
| Dec 2025 | 368K | 68.5% | 1 | 18.1K | 3.4% | 4 |
| Jan 2026 | 368K | 66.8% | 1 | 22.2K | 4% | 4 |
| Feb 2026 | 301K | 56.2% | 1 | 27.1K | 5.1% | 4 |
| Mar 2026 | 368K | 39.5% | 2 | 49.5K | 5.3% | 4 |
| Apr 2026 | 368K | 52.9% | 1 | 74K | 10.6% | 3 |
| May 2026 | 450K | 64.9% | 1 | 90.5K | 13.1% | 3 |
| Jun 2026 | 301K | 57.1% | 1 | 74K | 14% | 3 |
| Jul 2026 | 368K | 61.5% | 1 | 60.5K | 10.1% | 3 |
| Aug 2026 | 301K | 61% | 1 | 40.5K | 8.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ICL’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ICL**: Measured on the search term “icl”.
- **Miracle-Gro**: Measured on the search term “miracle-gro”.

- [ICL profile](/demand/global-en/brands/icl)
- [Miracle-Gro profile](/demand/global-en/brands/miracle-gro)
- [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ICL or Miracle-Gro?

In August 2026, ICL had more branded searches than Miracle-Gro among fertiliser brands worldwide. ICL was estimated to have 301K branded searches compared to Miracle-Gro’s 40.5K, and held a 61% Share of Search versus Miracle-Gro’s 8.2%.

## Cite this page

Brandwave. "ICL vs Miracle-Gro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icl-vs-miracle-gro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icl-vs-miracle-gro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.