--- title: "ICL vs Levington: Which is searched more?" description: "Is ICL or Levington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/icl-vs-levington" publisher: "Brandwave" --- # ICL vs Levington: Which is searched more? Is ICL or Levington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICL and Levington - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **ICL Share of Search**: 6.1% - **Levington Share of Search**: 2.4% ## Is ICL or Levington more popular in search? - In September 2026, ICL had more branded searches than Levington among fertiliser brands worldwide. ICL had about 4,400 branded searches, while Levington had 1,740. ICL made up 6.1% of all fertiliser brand searches we track, and Levington accounted for 2.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Levington took it in April 2026, ICL took it in September 2026. - Across the 12 months ending September 2026, ICL’s share of searches among fertiliser brands worldwide moved from 4.6% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K. - Across the 12 months ending September 2026, Levington’s share of searches among fertiliser brands worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 760 to 1.7K. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither ICL nor Levington showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Levington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jobe's Organics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: Yara, ICL, Levington, Nutrien, Haifa, Yates, Jobe's Organics and Westland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? - In September 2026, Espoma overtook Levington to rank 6th among fertiliser brands worldwide, with 5% of the searches. - In September 2026, Levington lost share of searches among fertiliser brands worldwide, from 6% to 2.4%. - ICL’s share of searches among fertiliser brands worldwide has gained ground for 3 months in a row, from 2.2% to 6.1% in September 2026. ## Month by month | Month | ICL estimated searches | ICL Share of Search | ICL rank | Levington estimated searches | Levington Share of Search | Levington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 4.6% | 6 | 760 | 1.2% | 8 | | Nov 2025 | 2.9K | 6.2% | 5 | 620 | 1.3% | 9 | | Dec 2025 | 3.6K | 8.5% | 4 | 610 | 1.4% | 9 | | Jan 2026 | 4.4K | 7.8% | 4 | 790 | 1.4% | 9 | | Feb 2026 | 3.6K | 5.5% | 6 | 970 | 1.5% | 8 | | Mar 2026 | 3.6K | 2.8% | 6 | 3.1K | 2.5% | 7 | | Apr 2026 | 2.9K | 2% | 7 | 5.8K | 3.9% | 6 | | May 2026 | 2.9K | 1.8% | 7 | 8.6K | 5.3% | 5 | | Jun 2026 | 2.9K | 2.2% | 7 | 8.6K | 6.6% | 5 | | Jul 2026 | 4.4K | 4% | 7 | 8.6K | 7.9% | 4 | | Aug 2026 | 5.4K | 5.6% | 6 | 5.7K | 6% | 5 | | Sep 2026 | 4.4K | 6.1% | 5 | 1.7K | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ICL’s and Levington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICL**: Measured on the search term “icl fertiliser”. - **Levington**: Measured on the search terms “levington tomorite” and “tomorite”, summed into one figure. - [ICL profile](/demand/global-en/brands/icl) - [Levington profile](/demand/global-en/brands/levington) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICL or Levington more popular in search? In September 2026, ICL had more branded searches than Levington among fertiliser brands worldwide. ICL had about 4,400 branded searches, while Levington had 1,740. ICL made up 6.1% of all fertiliser brand searches we track, and Levington accounted for 2.4%. ## Cite this page Brandwave. "ICL vs Levington: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icl-vs-levington This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icl-vs-levington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.