---
title: "iCIMS vs SmartRecruiters: Which is searched more?"
description: "Which is more popular in search, iCIMS or SmartRecruiters? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/icims-vs-smartrecruiters"
publisher: "Brandwave"
---

# iCIMS vs SmartRecruiters: Which is searched more?

Which is more popular in search, iCIMS or SmartRecruiters? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: iCIMS and SmartRecruiters
- **Competitive set**: Recruitment marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **iCIMS Share of Search**: 48.2%
- **SmartRecruiters Share of Search**: 48.2%

## Which is more popular in search, iCIMS or SmartRecruiters?

- In August 2026, iCIMS and SmartRecruiters were level on Share of Search among recruitment marketing platforms worldwide, with an estimated 40.5K branded searches each, at 48.2% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: iCIMS took it in December 2025, SmartRecruiters took it in May 2026.
- Across the 11 months ending August 2026, iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide moved from 42.8% to 48.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among recruitment marketing platforms worldwide moved from 52.3% to 48.2%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for recruitment marketing platforms worldwide in August 2026?

- iCIMS’s estimated Share of Search among recruitment marketing platforms worldwide has gained ground for 3 months in a row, from 43.5% to 48.2% in August 2026.
- Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

## Month by month

| Month | iCIMS estimated searches | iCIMS Share of Search | iCIMS rank | SmartRecruiters estimated searches | SmartRecruiters Share of Search | SmartRecruiters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 42.8% | 2 | 60.5K | 52.3% | 1 |
| Nov 2025 | 40.5K | 42.8% | 2 | 49.5K | 52.3% | 1 |
| Dec 2025 | 49.5K | 52.8% | 1 | 40.5K | 43.2% | 2 |
| Jan 2026 | 49.5K | 47.8% | 1 | 49.5K | 47.8% | 2 |
| Feb 2026 | 49.5K | 48.1% | 1 | 49.5K | 48.1% | 2 |
| Mar 2026 | 49.5K | 47.8% | 1 | 49.5K | 47.8% | 2 |
| Apr 2026 | 49.5K | 47.8% | 1 | 49.5K | 47.8% | 2 |
| May 2026 | 40.5K | 43.5% | 2 | 49.5K | 53.1% | 1 |
| Jun 2026 | 40.5K | 43.5% | 2 | 49.5K | 53.2% | 1 |
| Jul 2026 | 40.5K | 48.1% | 1 | 40.5K | 48.1% | 2 |
| Aug 2026 | 40.5K | 48.2% | 1 | 40.5K | 48.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using iCIMS’s and SmartRecruiters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **iCIMS**: Measured on the search term “icims”.
- **SmartRecruiters**: Measured on the search term “smartrecruiters”.

- [iCIMS profile](/demand/global-en/brands/icims)
- [SmartRecruiters profile](/demand/global-en/brands/smartrecruiters)
- [All recruitment marketing platforms worldwide](/demand/global-en/categories/recruitment-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, iCIMS or SmartRecruiters?

In August 2026, iCIMS and SmartRecruiters were level on Share of Search among recruitment marketing platforms worldwide, with an estimated 40.5K branded searches each, at 48.2% estimated Share of Search each.

## Cite this page

Brandwave. "iCIMS vs SmartRecruiters: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icims-vs-smartrecruiters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icims-vs-smartrecruiters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.