---
title: "Icey-Tek vs YETI: Which is searched more?"
description: "Which is more popular in search, Icey-Tek or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-yeti"
publisher: "Brandwave"
---

# Icey-Tek vs YETI: Which is searched more?

Which is more popular in search, Icey-Tek or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Icey-Tek and YETI
- **Competitive set**: Cooler box brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Icey-Tek Share of Search**: 0.42%
- **YETI Share of Search**: 46.3%

## Which is more popular in search, Icey-Tek or YETI?

- In August 2026, YETI had more branded searches than Icey-Tek among cooler box brands worldwide. YETI was estimated to have 483K branded searches compared to Icey-Tek’s 4.4K, and held a 46.3% Share of Search versus Icey-Tek’s 0.42%.
- YETI was ahead of Icey-Tek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among cooler box brands worldwide moved from 0.21% to 0.42%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide moved from 27.2% to 46.3%, and its estimated monthly branded searches moved from 375K to 483K.

## How did search popularity change for cooler box brands worldwide in August 2026?

- In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
- Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

## Month by month

| Month | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.21% | 3 | 375K | 27.2% | 2 |
| Nov 2025 | 3.6K | 0.21% | 3 | 505K | 29.1% | 2 |
| Dec 2025 | 4.4K | 0.23% | 3 | 698K | 36.2% | 2 |
| Jan 2026 | 3.6K | 0.25% | 3 | 436K | 30.2% | 2 |
| Feb 2026 | 2.9K | 0.21% | 3 | 398K | 28.4% | 2 |
| Mar 2026 | 2.9K | 0.21% | 4 | 345K | 25.5% | 2 |
| Apr 2026 | 2.9K | 0.24% | 4 | 381K | 31.4% | 2 |
| May 2026 | 4.4K | 0.39% | 4 | 442K | 39.3% | 2 |
| Jun 2026 | 3.6K | 0.36% | 4 | 440K | 44% | 2 |
| Jul 2026 | 4.4K | 0.43% | 4 | 461K | 45.1% | 2 |
| Aug 2026 | 4.4K | 0.42% | 4 | 483K | 46.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Icey-Tek**: Measured on the search term “icey tek”.
- **YETI**: Measured on the search terms “yeti com”, “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Icey-Tek profile](/demand/global-en/brands/icey-tek)
- [YETI profile](/demand/global-en/brands/yeti)
- [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Icey-Tek or YETI?

In August 2026, YETI had more branded searches than Icey-Tek among cooler box brands worldwide. YETI was estimated to have 483K branded searches compared to Icey-Tek’s 4.4K, and held a 46.3% Share of Search versus Icey-Tek’s 0.42%.

## Cite this page

Brandwave. "Icey-Tek vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.