--- title: "Icey-Tek vs RTIC: Which is searched more?" description: "Is Icey-Tek or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-rtic" publisher: "Brandwave" --- # Icey-Tek vs RTIC: Which is searched more? Is Icey-Tek or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cool box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Icey-Tek and RTIC - **Competitive set**: Cool box brands - **Market**: Global - **Month measured**: Sep 2026 - **Icey-Tek Share of Search**: 0.21% - **RTIC Share of Search**: 13.4% ## Is Icey-Tek or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Icey-Tek among cool box brands worldwide. RTIC had about 220,000 branded searches, while Icey-Tek had 3,540. RTIC made up 13.4% of all cool box brand searches we track, and Icey-Tek accounted for 0.21%. - RTIC was ahead of Icey-Tek in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands worldwide moved from 0.22% to 0.21%, and its estimated monthly branded searches held steady at 3.5K. - Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 201K to 220K. ## Top cool box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. Icey-Tek did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Igloo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cool box brands - Asked ChatGPT "Which cool box brand should I buy?": 1. RTIC, 2. YETI, 3. Coleman, 4. Igloo - Asked ChatGPT "What are the best cool box brands?": 1. YETI, 2. RTIC, 3. Igloo, 4. Coleman - Asked ChatGPT "What's the best cool box brand for picnics and day trips?": 1. Coleman, 2. Igloo, 3. RTIC, 4. YETI - Searched Google, AI Overview "best cool box": 1. RTIC, 2. Coleman, 3. Igloo - Searched Google, AI Overview "insulated cool box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: DeWalt, Dometic, Vango and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cool box brands worldwide in September 2026? - In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%. ## Month by month | Month | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 0.22% | 8 | 201K | 12.8% | 4 | | Nov 2025 | 4.3K | 0.23% | 7 | 275K | 15.2% | 3 | | Dec 2025 | 5.1K | 0.27% | 7 | 275K | 14.7% | 3 | | Jan 2026 | 4.3K | 0.3% | 8 | 148K | 10.4% | 4 | | Feb 2026 | 3.5K | 0.25% | 8 | 148K | 10.8% | 4 | | Mar 2026 | 3.5K | 0.21% | 8 | 201K | 12.2% | 4 | | Apr 2026 | 3.4K | 0.19% | 8 | 226K | 12.8% | 4 | | May 2026 | 5.2K | 0.25% | 8 | 336K | 16.3% | 3 | | Jun 2026 | 4.3K | 0.19% | 8 | 411K | 18.4% | 3 | | Jul 2026 | 5.2K | 0.25% | 8 | 366K | 17.6% | 3 | | Aug 2026 | 5.3K | 0.26% | 8 | 300K | 15.1% | 3 | | Sep 2026 | 3.5K | 0.21% | 8 | 220K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Icey-Tek’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Icey-Tek**: Measured on the search terms “icey tek”, “icey tek cooler” and “icey tek esky”, summed into one figure. - **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure. - [Icey-Tek profile](/demand/global-en/brands/icey-tek) - [RTIC profile](/demand/global-en/brands/rtic) - [All cool box brands worldwide](/demand/global-en/categories/cool-box-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Icey-Tek or RTIC more popular in search? In September 2026, RTIC had more branded searches than Icey-Tek among cool box brands worldwide. RTIC had about 220,000 branded searches, while Icey-Tek had 3,540. RTIC made up 13.4% of all cool box brand searches we track, and Icey-Tek accounted for 0.21%. ## Cite this page Brandwave. "Icey-Tek vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icey-tek-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.