---
title: "Icebreaker vs The North Face: Which is searched more?"
description: "Which is more popular in search, Icebreaker or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-the-north-face"
publisher: "Brandwave"
---

# Icebreaker vs The North Face: Which is searched more?

Which is more popular in search, Icebreaker or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Icebreaker and The North Face
- **Competitive set**: Outdoor clothing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Icebreaker Share of Search**: 0.17%
- **The North Face Share of Search**: 39.2%

## Which is more popular in search, Icebreaker or The North Face?

- In September 2026, The North Face had more branded searches than Icebreaker among outdoor clothing brands worldwide. The North Face was estimated to have 4.1M branded searches compared to Icebreaker’s 18.1K, and held a 39.2% Share of Search versus Icebreaker’s 0.17%.
- The North Face was ahead of Icebreaker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icebreaker’s estimated Share of Search among outdoor clothing brands worldwide moved from 0.15% to 0.17%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, The North Face’s estimated Share of Search among outdoor clothing brands worldwide moved from 44.5% to 39.2%, and its estimated monthly branded searches moved from 6.7M to 4.1M.

## How did search popularity change for outdoor clothing brands worldwide in September 2026?

- In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.
- Estimated monthly branded searches for Icebreaker worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Month by month

| Month | Icebreaker estimated searches | Icebreaker Share of Search | Icebreaker rank | The North Face estimated searches | The North Face Share of Search | The North Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.15% | 9 | 6.7M | 44.5% | 1 |
| Nov 2025 | 33.1K | 0.15% | 8 | 11.1M | 49.6% | 1 |
| Dec 2025 | 33.1K | 0.17% | 8 | 9.1M | 47% | 1 |
| Jan 2026 | 40.5K | 0.24% | 8 | 7.4M | 44.8% | 1 |
| Feb 2026 | 22.2K | 0.19% | 9 | 5M | 41.6% | 1 |
| Mar 2026 | 18.1K | 0.17% | 9 | 3.7M | 35.7% | 1 |
| Apr 2026 | 18.1K | 0.21% | 9 | 2.7M | 31.9% | 2 |
| May 2026 | 18.1K | 0.2% | 9 | 3.3M | 36.5% | 1 |
| Jun 2026 | 18.1K | 0.21% | 9 | 2.7M | 31.2% | 2 |
| Jul 2026 | 18.1K | 0.2% | 9 | 3.3M | 36.3% | 1 |
| Aug 2026 | 18.1K | 0.18% | 9 | 3.7M | 37.2% | 1 |
| Sep 2026 | 18.1K | 0.17% | 9 | 4.1M | 39.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Icebreaker’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Icebreaker**: Measured on the search term “icebreaker merino”.
- **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure.

- [Icebreaker profile](/demand/global-en/brands/icebreaker)
- [The North Face profile](/demand/global-en/brands/the-north-face)
- [All outdoor clothing brands worldwide](/demand/global-en/categories/outdoor-clothing-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Icebreaker or The North Face?

In September 2026, The North Face had more branded searches than Icebreaker among outdoor clothing brands worldwide. The North Face was estimated to have 4.1M branded searches compared to Icebreaker’s 18.1K, and held a 39.2% Share of Search versus Icebreaker’s 0.17%.

## Cite this page

Brandwave. "Icebreaker vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.