--- title: "Icebreaker vs Ridge Merino: Which is searched more?" description: "Is Icebreaker or Ridge Merino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-ridge-merino" publisher: "Brandwave" --- # Icebreaker vs Ridge Merino: Which is searched more? Is Icebreaker or Ridge Merino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Icebreaker and Ridge Merino - **Competitive set**: Merino clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Icebreaker Share of Search**: 9.8% - **Ridge Merino Share of Search**: 4.4% ## Is Icebreaker or Ridge Merino more popular in search? - In September 2026, Icebreaker had more branded searches than Ridge Merino among merino clothing brands worldwide. Icebreaker had about 18,100 branded searches, while Ridge Merino had 8,100. Icebreaker made up 9.8% of all merino clothing brand searches we track, and Ridge Merino accounted for 4.4%. - Icebreaker was ahead of Ridge Merino in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Icebreaker’s share of searches among merino clothing brands worldwide moved from 9.3% to 9.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Ridge Merino’s share of searches among merino clothing brands worldwide moved from 2.8% to 4.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top merino clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Icebreaker and Ridge Merino were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Icebreaker was listed before Ridge Merino in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Icebreaker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wool&Prince | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ridge Merino | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Minus33 | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Devold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mons Royale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merino Country | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about merino clothing brands - Asked ChatGPT "Which merino clothing brand should I buy?": 1. Icebreaker, 2. Smartwool, 3. Wool&Prince, 4. Ridge Merino - Asked ChatGPT "What are the best merino clothing brands?": 1. Icebreaker, 2. Wool&Prince, 3. Smartwool, 4. Ridge Merino, 5. Minus33 - Asked ChatGPT "What's the best merino clothing brand for cold weather layering?": 1. Smartwool, 2. Icebreaker, 3. Ridge Merino, 4. Minus33 - Searched Google, AI Overview "merino wool clothing": 1. Ridge Merino - Searched Google, AI Overview "merino base layer": 1. Smartwool, 2. Icebreaker, 3. Minus33 Not named in any answer: Devold, Mons Royale and Merino Country. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for merino clothing brands worldwide in September 2026? - In September 2026, Ridge Merino lost share of searches among merino clothing brands worldwide, from 5.2% to 4.4%. - Estimated monthly branded searches for Icebreaker worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Icebreaker estimated searches | Icebreaker Share of Search | Icebreaker rank | Ridge Merino estimated searches | Ridge Merino Share of Search | Ridge Merino rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 9.3% | 4 | 6.6K | 2.8% | 6 | | Nov 2025 | 33.1K | 8.2% | 3 | 12.1K | 3% | 5 | | Dec 2025 | 33.1K | 7.4% | 3 | 9.9K | 2.2% | 5 | | Jan 2026 | 40.5K | 11.5% | 3 | 9.9K | 2.8% | 5 | | Feb 2026 | 22.2K | 9.3% | 4 | 6.6K | 2.8% | 6 | | Mar 2026 | 18.1K | 9.8% | 4 | 8.1K | 4.4% | 6 | | Apr 2026 | 18.1K | 11.4% | 4 | 8.1K | 5.1% | 6 | | May 2026 | 18.1K | 11.3% | 4 | 9.9K | 6.2% | 5 | | Jun 2026 | 18.1K | 11.7% | 3 | 8.1K | 5.2% | 6 | | Jul 2026 | 18.1K | 11.4% | 4 | 8.1K | 5.1% | 6 | | Aug 2026 | 18.1K | 9.6% | 4 | 9.9K | 5.2% | 6 | | Sep 2026 | 18.1K | 9.8% | 4 | 8.1K | 4.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Icebreaker’s and Ridge Merino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Icebreaker**: Measured on the search term “icebreaker merino”. - **Ridge Merino**: Measured on the search term “ridge merino”. - [Icebreaker profile](/demand/global-en/brands/icebreaker) - [Ridge Merino profile](/demand/global-en/brands/ridge-merino) - [All merino clothing brands worldwide](/demand/global-en/categories/merino-clothing-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Icebreaker or Ridge Merino more popular in search? In September 2026, Icebreaker had more branded searches than Ridge Merino among merino clothing brands worldwide. Icebreaker had about 18,100 branded searches, while Ridge Merino had 8,100. Icebreaker made up 9.8% of all merino clothing brand searches we track, and Ridge Merino accounted for 4.4%. ## Cite this page Brandwave. "Icebreaker vs Ridge Merino: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-ridge-merino This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-ridge-merino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.