---
title: "Icebreaker vs Merino Country: Which is searched more?"
description: "Which is more popular in search, Icebreaker or Merino Country? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-merino-country"
publisher: "Brandwave"
---

# Icebreaker vs Merino Country: Which is searched more?

Which is more popular in search, Icebreaker or Merino Country? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Icebreaker and Merino Country
- **Competitive set**: Merino clothing brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Icebreaker Share of Search**: 5.2%
- **Merino Country Share of Search**: 0.86%

## Which is more popular in search, Icebreaker or Merino Country?

- In August 2026, Icebreaker had more branded searches than Merino Country among merino clothing brands worldwide. Icebreaker was estimated to have 8.1K branded searches compared to Merino Country’s 1.3K, and held a 5.2% Share of Search versus Merino Country’s 0.86%.
- Icebreaker was ahead of Merino Country in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among merino clothing brands worldwide moved from 3.3% to 5.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands worldwide moved from 0.5% to 0.86%, and its estimated monthly branded searches moved from 1K to 1.3K.

## How did search popularity change for merino clothing brands worldwide in August 2026?

- In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.3% to 5.2%.
- Estimated monthly branded searches for Merino Country worldwide rose 31.4% over 11 measured months, from 1K to 1.3K in August 2026.

## Month by month

| Month | Icebreaker estimated searches | Icebreaker Share of Search | Icebreaker rank | Merino Country estimated searches | Merino Country Share of Search | Merino Country rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 3.3% | 4 | 1K | 0.5% | 5 |
| Nov 2025 | 8.1K | 2.3% | 4 | 1.1K | 0.3% | 5 |
| Dec 2025 | 6.6K | 1.7% | 4 | 1K | 0.27% | 5 |
| Jan 2026 | 5.4K | 1.9% | 4 | 1K | 0.36% | 5 |
| Feb 2026 | 5.4K | 2.7% | 4 | 1K | 0.52% | 5 |
| Mar 2026 | 6.6K | 4.3% | 4 | 1.6K | 1.1% | 5 |
| Apr 2026 | 8.1K | 6.3% | 4 | 1.6K | 1.3% | 5 |
| May 2026 | 8.1K | 6.3% | 4 | 1.6K | 1.3% | 5 |
| Jun 2026 | 8.1K | 6.4% | 4 | 1.6K | 1.3% | 5 |
| Jul 2026 | 8.1K | 6.3% | 4 | 1.6K | 1.3% | 5 |
| Aug 2026 | 8.1K | 5.2% | 4 | 1.3K | 0.86% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Icebreaker’s and Merino Country’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Icebreaker**: Measured on the search term “icebreaker nz”.
- **Merino Country**: Measured on the search terms “merino country” and “merinocountry”, summed into one figure.

- [Icebreaker profile](/demand/global-en/brands/icebreaker)
- [Merino Country profile](/demand/global-en/brands/merino-country)
- [All merino clothing brands worldwide](/demand/global-en/categories/merino-clothing-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Icebreaker or Merino Country?

In August 2026, Icebreaker had more branded searches than Merino Country among merino clothing brands worldwide. Icebreaker was estimated to have 8.1K branded searches compared to Merino Country’s 1.3K, and held a 5.2% Share of Search versus Merino Country’s 0.86%.

## Cite this page

Brandwave. "Icebreaker vs Merino Country: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-merino-country

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/icebreaker-vs-merino-country. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.