--- title: "ICE Mortgage Technology vs MeridianLink: Which is searched more?" description: "Is ICE Mortgage Technology or MeridianLink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-meridianlink" publisher: "Brandwave" --- # ICE Mortgage Technology vs MeridianLink: Which is searched more? Is ICE Mortgage Technology or MeridianLink more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICE Mortgage Technology and MeridianLink - **Competitive set**: Mortgage origination platforms - **Market**: Global - **Month measured**: Sep 2026 - **ICE Mortgage Technology Share of Search**: 17.3% - **MeridianLink Share of Search**: 17.3% ## Is ICE Mortgage Technology or MeridianLink more popular in search? - In September 2026, ICE Mortgage Technology and MeridianLink were level in searches among mortgage origination platforms worldwide, with an estimated 5.4K branded searches each, at 17.3% of the total each. - ICE Mortgage Technology was ahead of MeridianLink in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ICE Mortgage Technology’s share of searches among mortgage origination platforms worldwide moved from 10.9% to 17.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, MeridianLink’s share of searches among mortgage origination platforms worldwide moved from 20.1% to 17.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top mortgage origination platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ICE Mortgage Technology was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MeridianLink was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ICE Mortgage Technology and MeridianLink were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LendingPad | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ICE Mortgage Technology | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MeridianLink | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | nCino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Floify | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SimpleNexus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage origination platforms - Asked ChatGPT "Which mortgage origination platform should I use?": 1. LendingPad, 2. ICE Mortgage Technology - Asked ChatGPT "What are the best mortgage origination platforms?": 1. ICE Mortgage Technology, 2. nCino, 3. MeridianLink, 4. LendingPad - Asked ChatGPT "What's the best mortgage origination platform for a small lending team?": 1. LendingPad, 2. MeridianLink, 3. ICE Mortgage Technology - Searched Google, AI Overview "loan origination software": 1. MeridianLink - Searched Google, AI Overview "mortgage origination platform": 1. LendingPad, 2. Floify Not named in any answer: SimpleNexus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mortgage origination platforms worldwide in September 2026? - In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches. - In September 2026, MeridianLink lost share of searches among mortgage origination platforms worldwide, from 19.7% to 17.3%. ## Month by month | Month | ICE Mortgage Technology estimated searches | ICE Mortgage Technology Share of Search | ICE Mortgage Technology rank | MeridianLink estimated searches | MeridianLink Share of Search | MeridianLink rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 10.9% | 4 | 8.1K | 20.1% | 2 | | Nov 2025 | 4.4K | 13.4% | 3 | 5.4K | 16.5% | 2 | | Dec 2025 | 3.6K | 11.2% | 5 | 6.6K | 20.6% | 2 | | Jan 2026 | 4.4K | 11% | 4 | 8.1K | 20.3% | 2 | | Feb 2026 | 4.4K | 11.7% | 3 | 6.6K | 17.6% | 2 | | Mar 2026 | 5.4K | 14% | 3 | 6.6K | 17.1% | 2 | | Apr 2026 | 4.4K | 11.8% | 3 | 6.6K | 17.7% | 2 | | May 2026 | 3.6K | 11.3% | 3 | 6.6K | 20.8% | 2 | | Jun 2026 | 4.4K | 13.5% | 3 | 6.6K | 20.2% | 2 | | Jul 2026 | 5.4K | 16.1% | 3 | 6.6K | 19.6% | 2 | | Aug 2026 | 5.4K | 16.1% | 3 | 6.6K | 19.7% | 2 | | Sep 2026 | 5.4K | 17.3% | 2 | 5.4K | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ICE Mortgage Technology’s and MeridianLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICE Mortgage Technology**: Measured on the search term “ice mortgage technology”. - **MeridianLink**: Measured on the search term “meridianlink”. - [ICE Mortgage Technology profile](/demand/global-en/brands/ice-mortgage-technology) - [MeridianLink profile](/demand/global-en/brands/meridianlink) - [All mortgage origination platforms worldwide](/demand/global-en/categories/mortgage-origination-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICE Mortgage Technology or MeridianLink more popular in search? In September 2026, ICE Mortgage Technology and MeridianLink were level in searches among mortgage origination platforms worldwide, with an estimated 5.4K branded searches each, at 17.3% of the total each. ## Cite this page Brandwave. "ICE Mortgage Technology vs MeridianLink: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-meridianlink This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-meridianlink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.