--- title: "ICE Mortgage Technology vs LendingPad: Which is searched more?" description: "Is ICE Mortgage Technology or LendingPad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-lendingpad" publisher: "Brandwave" --- # ICE Mortgage Technology vs LendingPad: Which is searched more? Is ICE Mortgage Technology or LendingPad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICE Mortgage Technology and LendingPad - **Competitive set**: Mortgage origination platforms - **Market**: Global - **Month measured**: Sep 2026 - **ICE Mortgage Technology Share of Search**: 17.3% - **LendingPad Share of Search**: 7.7% ## Is ICE Mortgage Technology or LendingPad more popular in search? - In September 2026, ICE Mortgage Technology had more branded searches than LendingPad among mortgage origination platforms worldwide. ICE Mortgage Technology had about 5,400 branded searches, while LendingPad had 2,400. ICE Mortgage Technology made up 17.3% of all mortgage origination platform searches we track, and LendingPad accounted for 7.7%. - The lead changed hands 2 times in the 12 months ending September 2026: LendingPad took it in December 2025, ICE Mortgage Technology took it in January 2026. - Across the 12 months ending September 2026, ICE Mortgage Technology’s share of searches among mortgage origination platforms worldwide moved from 10.9% to 17.3%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, LendingPad’s share of searches among mortgage origination platforms worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 3.6K to 2.4K. ## Top mortgage origination platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LendingPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ICE Mortgage Technology was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LendingPad was listed before ICE Mortgage Technology in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LendingPad | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ICE Mortgage Technology | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MeridianLink | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | nCino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Floify | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SimpleNexus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage origination platforms - Asked ChatGPT "Which mortgage origination platform should I use?": 1. LendingPad, 2. ICE Mortgage Technology - Asked ChatGPT "What are the best mortgage origination platforms?": 1. ICE Mortgage Technology, 2. nCino, 3. MeridianLink, 4. LendingPad - Asked ChatGPT "What's the best mortgage origination platform for a small lending team?": 1. LendingPad, 2. MeridianLink, 3. ICE Mortgage Technology - Searched Google, AI Overview "loan origination software": 1. MeridianLink - Searched Google, AI Overview "mortgage origination platform": 1. LendingPad, 2. Floify Not named in any answer: SimpleNexus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mortgage origination platforms worldwide in September 2026? - In September 2026, ICE Mortgage Technology overtook MeridianLink to rank 2nd among mortgage origination platforms worldwide, with 17.3% of the searches. - In September 2026, LendingPad lost share of searches among mortgage origination platforms worldwide, from 8.7% to 7.7%. ## Month by month | Month | ICE Mortgage Technology estimated searches | ICE Mortgage Technology Share of Search | ICE Mortgage Technology rank | LendingPad estimated searches | LendingPad Share of Search | LendingPad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 10.9% | 4 | 3.6K | 9% | 5 | | Nov 2025 | 4.4K | 13.4% | 3 | 3.6K | 11% | 5 | | Dec 2025 | 3.6K | 11.2% | 5 | 4.4K | 13.7% | 4 | | Jan 2026 | 4.4K | 11% | 4 | 3.6K | 9% | 5 | | Feb 2026 | 4.4K | 11.7% | 3 | 3.6K | 9.6% | 5 | | Mar 2026 | 5.4K | 14% | 3 | 3.6K | 9.3% | 5 | | Apr 2026 | 4.4K | 11.8% | 3 | 3.6K | 9.7% | 5 | | May 2026 | 3.6K | 11.3% | 3 | 2.9K | 9.1% | 5 | | Jun 2026 | 4.4K | 13.5% | 3 | 2.9K | 8.9% | 5 | | Jul 2026 | 5.4K | 16.1% | 3 | 2.9K | 8.6% | 5 | | Aug 2026 | 5.4K | 16.1% | 3 | 2.9K | 8.7% | 5 | | Sep 2026 | 5.4K | 17.3% | 2 | 2.4K | 7.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ICE Mortgage Technology’s and LendingPad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICE Mortgage Technology**: Measured on the search term “ice mortgage technology”. - **LendingPad**: Measured on the search term “lendingpad”. - [ICE Mortgage Technology profile](/demand/global-en/brands/ice-mortgage-technology) - [LendingPad profile](/demand/global-en/brands/lendingpad) - [All mortgage origination platforms worldwide](/demand/global-en/categories/mortgage-origination-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICE Mortgage Technology or LendingPad more popular in search? In September 2026, ICE Mortgage Technology had more branded searches than LendingPad among mortgage origination platforms worldwide. ICE Mortgage Technology had about 5,400 branded searches, while LendingPad had 2,400. ICE Mortgage Technology made up 17.3% of all mortgage origination platform searches we track, and LendingPad accounted for 7.7%. ## Cite this page Brandwave. "ICE Mortgage Technology vs LendingPad: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-lendingpad This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ice-mortgage-technology-vs-lendingpad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.