--- title: "ICE Mortgage Technology Encompass vs LoanPro: Which is searched more?" description: "Is ICE Mortgage Technology Encompass or LoanPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ice-encompass-vs-loanpro" publisher: "Brandwave" --- # ICE Mortgage Technology Encompass vs LoanPro: Which is searched more? Is ICE Mortgage Technology Encompass or LoanPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICE Mortgage Technology Encompass and LoanPro - **Competitive set**: Lending origination platforms - **Market**: Global - **Month measured**: Sep 2026 - **ICE Mortgage Technology Encompass Share of Search**: 0.77% - **LoanPro Share of Search**: 3.4% ## Is ICE Mortgage Technology Encompass or LoanPro more popular in search? - In September 2026, LoanPro had more branded searches than ICE Mortgage Technology Encompass among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while ICE Mortgage Technology Encompass had 650. LoanPro made up 3.4% of all lending origination platform searches we track, and ICE Mortgage Technology Encompass accounted for 0.77%. - LoanPro was ahead of ICE Mortgage Technology Encompass in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ICE Mortgage Technology Encompass’ share of searches among lending origination platforms worldwide moved from 0.86% to 0.77%, and its estimated monthly branded searches moved from 910 to 650. - Across the 12 months ending September 2026, LoanPro’s share of searches among lending origination platforms worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top lending origination platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ICE Mortgage Technology Encompass was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LoanPro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ICE Mortgage Technology Encompass was listed before LoanPro in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MeridianLink | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | nCino | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Abrigo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ICE Mortgage Technology Encompass | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Finastra | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LoanPro | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Turnkey Lender | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temenos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lending origination platforms - Asked ChatGPT "Which lending origination platform should I use?": 1. MeridianLink, 2. nCino, 3. ICE Mortgage Technology Encompass, 4. Abrigo - Asked ChatGPT "What are the best lending origination platforms?": 1. MeridianLink, 2. nCino, 3. Finastra, 4. ICE Mortgage Technology Encompass, 5. Abrigo, 6. LoanPro - Asked ChatGPT "What's the best lending origination platform for a lender?": 1. nCino, 2. MeridianLink, 3. ICE Mortgage Technology Encompass, 4. Abrigo, 5. Turnkey Lender, 6. Finastra - Searched Google, AI Overview "loan origination software": 1. MeridianLink, 2. Finastra, 3. Abrigo, 4. LoanPro - Searched Google, AI Overview "loan processing software": 1. LoanPro, 2. Abrigo Not named in any answer: Temenos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lending origination platforms worldwide in September 2026? - In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%. - In September 2026, ICE Mortgage Technology Encompass rose from 7th to 6th among lending origination platforms worldwide. ## Month by month | Month | ICE Mortgage Technology Encompass estimated searches | ICE Mortgage Technology Encompass Share of Search | ICE Mortgage Technology Encompass rank | LoanPro estimated searches | LoanPro Share of Search | LoanPro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 0.86% | 7 | 3.6K | 3.4% | 5 | | Nov 2025 | 650 | 0.7% | 7 | 2.9K | 3.1% | 5 | | Dec 2025 | 710 | 0.85% | 7 | 2.4K | 2.9% | 5 | | Jan 2026 | 740 | 0.75% | 7 | 2.9K | 2.9% | 5 | | Feb 2026 | 710 | 0.73% | 7 | 2.9K | 3% | 5 | | Mar 2026 | 800 | 0.82% | 7 | 2.9K | 3% | 5 | | Apr 2026 | 870 | 0.9% | 7 | 2.4K | 2.5% | 5 | | May 2026 | 650 | 0.7% | 7 | 2.4K | 2.6% | 5 | | Jun 2026 | 650 | 0.7% | 7 | 2.4K | 2.6% | 5 | | Jul 2026 | 710 | 0.82% | 7 | 2.9K | 3.4% | 5 | | Aug 2026 | 710 | 0.87% | 7 | 3.6K | 4.4% | 5 | | Sep 2026 | 650 | 0.77% | 6 | 2.9K | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ICE Mortgage Technology Encompass’ and LoanPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICE Mortgage Technology Encompass**: Measured on the search terms “encompass mortgage” and “ice encompass”, summed into one figure. - **LoanPro**: Measured on the search term “loanpro”. - [ICE Mortgage Technology Encompass profile](/demand/global-en/brands/ice-encompass) - [LoanPro profile](/demand/global-en/brands/loanpro) - [All lending origination platforms worldwide](/demand/global-en/categories/lending-origination-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ICE Mortgage Technology Encompass or LoanPro more popular in search? In September 2026, LoanPro had more branded searches than ICE Mortgage Technology Encompass among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while ICE Mortgage Technology Encompass had 650. LoanPro made up 3.4% of all lending origination platform searches we track, and ICE Mortgage Technology Encompass accounted for 0.77%. ## Cite this page Brandwave. "ICE Mortgage Technology Encompass vs LoanPro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ice-encompass-vs-loanpro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ice-encompass-vs-loanpro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.