---
title: "IBM Maximo vs UpKeep: Which is more popular by branded search?"
description: "Which is more popular in search, IBM Maximo or UpKeep? Compare estimated monthly branded-search demand and Share of Search inside the Asset management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ibm-maximo-vs-upkeep"
publisher: "Brandwave"
---

# IBM Maximo vs UpKeep: Which is more popular by branded search?

Which is more popular in search, IBM Maximo or UpKeep? Compare estimated monthly branded-search demand and Share of Search inside the Asset management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IBM Maximo and UpKeep
- **Competitive set**: Asset management software
- **Market**: Global
- **Month measured**: Aug 2026
- **IBM Maximo Share of Search**: 25.3%
- **UpKeep Share of Search**: 46.5%

## Which is more popular in search, IBM Maximo or UpKeep?

- In August 2026, UpKeep had more branded searches than IBM Maximo among asset management software worldwide. UpKeep was estimated to have 27.2K branded searches compared to IBM Maximo’s 14.8K, and held a 46.5% Share of Search versus IBM Maximo’s 25.3%.
- UpKeep was ahead of IBM Maximo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IBM Maximo’s estimated Share of Search among asset management software worldwide moved from 25.7% to 25.3%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among asset management software worldwide moved from 47.2% to 46.5%, and its estimated monthly branded searches moved from 40.7K to 27.2K.

## How did search popularity change for asset management software worldwide in August 2026?

- In August 2026, UpKeep gained estimated Share of Search among asset management software worldwide, from 43.7% to 46.5%.
- In August 2026, IBM Maximo lost estimated Share of Search among asset management software worldwide, from 29.1% to 25.3%.

## Month by month

| Month | IBM Maximo estimated searches | IBM Maximo Share of Search | IBM Maximo rank | UpKeep estimated searches | UpKeep Share of Search | UpKeep rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 25.7% | 2 | 40.7K | 47.2% | 1 |
| Nov 2025 | 18.1K | 25.2% | 2 | 33.3K | 46.2% | 1 |
| Dec 2025 | 14.8K | 22.3% | 2 | 33.3K | 50% | 1 |
| Jan 2026 | 18.1K | 24.5% | 2 | 33.3K | 45.2% | 1 |
| Feb 2026 | 18.1K | 26.8% | 2 | 27.3K | 40.3% | 1 |
| Mar 2026 | 18.1K | 24.3% | 2 | 33.3K | 44.8% | 1 |
| Apr 2026 | 18.1K | 27.7% | 2 | 27.3K | 41.7% | 1 |
| May 2026 | 18.1K | 21.5% | 3 | 27.3K | 32.4% | 2 |
| Jun 2026 | 18.1K | 24.5% | 3 | 27.2K | 36.8% | 1 |
| Jul 2026 | 18.1K | 29.1% | 2 | 27.2K | 43.7% | 1 |
| Aug 2026 | 14.8K | 25.3% | 2 | 27.2K | 46.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IBM Maximo’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IBM Maximo**: Measured on the search term “ibm maximo”.
- **UpKeep**: Measured on the search terms “cmms upkeep”, “upkeep cmms”, “upkeep com” and “upkeep maintenance software”, summed into one figure.

- [IBM Maximo profile](/demand/global-en/brands/ibm-maximo)
- [UpKeep profile](/demand/global-en/brands/upkeep)
- [All asset management software worldwide](/demand/global-en/categories/asset-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IBM Maximo or UpKeep?

In August 2026, UpKeep had more branded searches than IBM Maximo among asset management software worldwide. UpKeep was estimated to have 27.2K branded searches compared to IBM Maximo’s 14.8K, and held a 46.5% Share of Search versus IBM Maximo’s 25.3%.

## Cite this page

Brandwave. "IBM Maximo vs UpKeep: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ibm-maximo-vs-upkeep

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ibm-maximo-vs-upkeep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.