---
title: "IBISWorld vs Mintel: Which is more popular by branded search?"
description: "Which is more popular in search, IBISWorld or Mintel? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ibisworld-vs-mintel"
publisher: "Brandwave"
---

# IBISWorld vs Mintel: Which is more popular by branded search?

Which is more popular in search, IBISWorld or Mintel? Compare estimated monthly branded-search demand and Share of Search inside the Market research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IBISWorld and Mintel
- **Competitive set**: Market research platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **IBISWorld Share of Search**: 6%
- **Mintel Share of Search**: 7.4%

## Which is more popular in search, IBISWorld or Mintel?

- In August 2026, Mintel had more branded searches than IBISWorld among market research platforms worldwide. Mintel was estimated to have 22.2K branded searches compared to IBISWorld’s 18.1K, and held a 7.4% Share of Search versus IBISWorld’s 6%.
- Mintel was ahead of IBISWorld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IBISWorld’s estimated Share of Search among market research platforms worldwide moved from 6.4% to 6%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide moved from 9.6% to 7.4%, and its estimated monthly branded searches moved from 49.5K to 22.2K.

## How did search popularity change for market research platforms worldwide in August 2026?

- In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%.
- Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026.
- Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

## Month by month

| Month | IBISWorld estimated searches | IBISWorld Share of Search | IBISWorld rank | Mintel estimated searches | Mintel Share of Search | Mintel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 6.4% | 5 | 49.5K | 9.6% | 3 |
| Nov 2025 | 27.1K | 5.9% | 5 | 33.1K | 7.2% | 4 |
| Dec 2025 | 18.1K | 5.4% | 5 | 27.1K | 8% | 3 |
| Jan 2026 | 22.2K | 5.4% | 5 | 33.1K | 8% | 3 |
| Feb 2026 | 27.1K | 6.4% | 5 | 40.5K | 9.5% | 3 |
| Mar 2026 | 33.1K | 6% | 5 | 40.5K | 7.3% | 3 |
| Apr 2026 | 22.2K | 4.9% | 5 | 40.5K | 8.9% | 3 |
| May 2026 | 22.2K | 5.9% | 5 | 33.1K | 8.8% | 3 |
| Jun 2026 | 18.1K | 5.6% | 5 | 27.1K | 8.4% | 3 |
| Jul 2026 | 18.1K | 6.1% | 5 | 22.2K | 7.5% | 3 |
| Aug 2026 | 18.1K | 6% | 5 | 22.2K | 7.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using IBISWorld’s and Mintel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IBISWorld**: Measured on the search term “ibisworld”.
- **Mintel**: Measured on the search term “mintel”.

- [IBISWorld profile](/demand/global-en/brands/ibisworld)
- [Mintel profile](/demand/global-en/brands/mintel)
- [All market research platforms worldwide](/demand/global-en/categories/market-research-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, IBISWorld or Mintel?

In August 2026, Mintel had more branded searches than IBISWorld among market research platforms worldwide. Mintel was estimated to have 22.2K branded searches compared to IBISWorld’s 18.1K, and held a 7.4% Share of Search versus IBISWorld’s 6%.

## Cite this page

Brandwave. "IBISWorld vs Mintel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ibisworld-vs-mintel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ibisworld-vs-mintel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.