---
title: "Integral Ad Science vs Moat: Which is searched more?"
description: "Which is more popular in search, Integral Ad Science or Moat? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ias-vs-moat"
publisher: "Brandwave"
---

# Integral Ad Science vs Moat: Which is searched more?

Which is more popular in search, Integral Ad Science or Moat? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Integral Ad Science and Moat
- **Competitive set**: Ad verification platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Integral Ad Science Share of Search**: 17.7%
- **Moat Share of Search**: 0.36%

## Which is more popular in search, Integral Ad Science or Moat?

- In August 2026, Integral Ad Science had more branded searches than Moat among ad verification platforms worldwide. Integral Ad Science was estimated to have 4.4K branded searches compared to Moat’s 90, and held a 17.7% Share of Search versus Moat’s 0.36%.
- Integral Ad Science was ahead of Moat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among ad verification platforms worldwide moved from 22.8% to 17.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Moat’s estimated Share of Search among ad verification platforms worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches held steady at 90.

## How did search popularity change for ad verification platforms worldwide in August 2026?

- In August 2026, Integral Ad Science lost estimated Share of Search among ad verification platforms worldwide, from 22% to 17.7%.

## Month by month

| Month | Integral Ad Science estimated searches | Integral Ad Science Share of Search | Integral Ad Science rank | Moat estimated searches | Moat Share of Search | Moat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 22.8% | 3 | 90 | 0.31% | 5 |
| Nov 2025 | 5.4K | 22.8% | 3 | 70 | 0.3% | 5 |
| Dec 2025 | 5.4K | 26.5% | 3 | 70 | 0.34% | 5 |
| Jan 2026 | 5.4K | 22.8% | 3 | 70 | 0.3% | 5 |
| Feb 2026 | 5.4K | 24.4% | 3 | 90 | 0.41% | 5 |
| Mar 2026 | 5.4K | 24.3% | 3 | 110 | 0.5% | 5 |
| Apr 2026 | 5.4K | 24.4% | 3 | 90 | 0.41% | 5 |
| May 2026 | 4.4K | 20.7% | 3 | 90 | 0.42% | 5 |
| Jun 2026 | 4.4K | 20.6% | 3 | 90 | 0.42% | 5 |
| Jul 2026 | 4.4K | 22% | 3 | 70 | 0.35% | 5 |
| Aug 2026 | 4.4K | 17.7% | 3 | 90 | 0.36% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Integral Ad Science’s and Moat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Integral Ad Science**: Measured on the search term “integral ad science”.
- **Moat**: Measured on the search term “moat analytics”.

- [Integral Ad Science profile](/demand/global-en/brands/ias)
- [Moat profile](/demand/global-en/brands/moat)
- [All ad verification platforms worldwide](/demand/global-en/categories/ad-verification-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Integral Ad Science or Moat?

In August 2026, Integral Ad Science had more branded searches than Moat among ad verification platforms worldwide. Integral Ad Science was estimated to have 4.4K branded searches compared to Moat’s 90, and held a 17.7% Share of Search versus Moat’s 0.36%.

## Cite this page

Brandwave. "Integral Ad Science vs Moat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ias-vs-moat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ias-vs-moat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.