--- title: "Iams vs Purina: Which is searched more?" description: "Is Iams or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/iams-vs-purina" publisher: "Brandwave" --- # Iams vs Purina: Which is searched more? Is Iams or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iams and Purina - **Competitive set**: Dog food brands - **Market**: Global - **Month measured**: Sep 2026 - **Iams Share of Search**: 4.7% - **Purina Share of Search**: 11.7% ## Is Iams or Purina more popular in search? - In September 2026, Purina had more branded searches than Iams among dog food brands worldwide. Purina had about 165,000 branded searches, while Iams had 66,200. Purina made up 11.7% of all dog food brand searches we track, and Iams accounted for 4.7%. - Purina was ahead of Iams in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Iams’ share of searches among dog food brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 60.2K to 66.2K. - Across the 12 months ending September 2026, Purina’s share of searches among dog food brands worldwide moved from 12% to 11.7%, and its estimated monthly branded searches moved from 201K to 165K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Purina appeared in all five answers. Iams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Purina was listed before Iams in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Iams | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Eukanuba | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Hawk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food brand should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams, 5. Eukanuba - Asked ChatGPT "What's the best dog food brand for daily feeding?": 1. Hill's, 2. Purina, 3. Royal Canin, 4. Iams - Searched Google, AI Overview "dog food brands": 1. Purina, 2. Royal Canin, 3. Hill's, 4. Iams - Searched Google, AI Overview "best dog food": 1. Purina Not named in any answer: Black Hawk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog food brands worldwide in September 2026? - In September 2026, Purina gained share of searches among dog food brands worldwide, from 10.8% to 11.7%. - In September 2026, Iams gained share of searches among dog food brands worldwide, from 4% to 4.7%. ## Month by month | Month | Iams estimated searches | Iams Share of Search | Iams rank | Purina estimated searches | Purina Share of Search | Purina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.2K | 3.6% | 5 | 201K | 12% | 3 | | Nov 2025 | 60.2K | 3.7% | 5 | 165K | 10.1% | 3 | | Dec 2025 | 60.2K | 4.4% | 5 | 165K | 12% | 3 | | Jan 2026 | 60.2K | 3.6% | 5 | 165K | 9.9% | 4 | | Feb 2026 | 54.2K | 4% | 5 | 165K | 12% | 3 | | Mar 2026 | 66.2K | 3.9% | 5 | 165K | 9.7% | 4 | | Apr 2026 | 54.2K | 3.7% | 5 | 165K | 11.3% | 4 | | May 2026 | 49.3K | 3.5% | 5 | 165K | 11.9% | 3 | | Jun 2026 | 54.2K | 3.9% | 5 | 165K | 11.8% | 3 | | Jul 2026 | 54.2K | 3.9% | 5 | 165K | 11.8% | 3 | | Aug 2026 | 60.2K | 4% | 5 | 165K | 10.8% | 3 | | Sep 2026 | 66.2K | 4.7% | 5 | 165K | 11.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Iams’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iams**: Measured on the search terms “iams” and “iams cat food”, summed into one figure. - **Purina**: Measured on the search term “purina”. - [Iams profile](/demand/global-en/brands/iams) - [Purina profile](/demand/global-en/brands/purina) - [All dog food brands worldwide](/demand/global-en/categories/dog-food-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Iams or Purina more popular in search? In September 2026, Purina had more branded searches than Iams among dog food brands worldwide. Purina had about 165,000 branded searches, while Iams had 66,200. Purina made up 11.7% of all dog food brand searches we track, and Iams accounted for 4.7%. ## Cite this page Brandwave. "Iams vs Purina: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/iams-vs-purina This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/iams-vs-purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.