--- title: "I Love Wallpaper vs Spoonflower: Which is searched more?" description: "Is I Love Wallpaper or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-spoonflower" publisher: "Brandwave" --- # I Love Wallpaper vs Spoonflower: Which is searched more? Is I Love Wallpaper or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Wallpaper and Spoonflower - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **I Love Wallpaper Share of Search**: 6.8% - **Spoonflower Share of Search**: 18.5% ## Is I Love Wallpaper or Spoonflower more popular in search? - In September 2026, Spoonflower had more branded searches than I Love Wallpaper among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while I Love Wallpaper had 40,500. Spoonflower made up 18.5% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. - Spoonflower was ahead of I Love Wallpaper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide moved from 16.5% to 18.5%, and its estimated monthly branded searches held steady at 110K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spoonflower was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. I Love Wallpaper did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wallpaper Direct | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Cole & Son | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Spoonflower | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Graham & Brown | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Farrow & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | I Love Wallpaper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arthouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Wallpaper Direct, 2. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, I Love Wallpaper, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 19.3% to 18.5%. - Estimated monthly branded searches for I Love Wallpaper worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | I Love Wallpaper estimated searches | I Love Wallpaper Share of Search | I Love Wallpaper rank | Spoonflower estimated searches | Spoonflower Share of Search | Spoonflower rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7.4% | 3 | 110K | 16.5% | 2 | | Nov 2025 | 40.5K | 7% | 3 | 110K | 19% | 2 | | Dec 2025 | 27.1K | 6.4% | 4 | 90.5K | 21.3% | 2 | | Jan 2026 | 60.5K | 8.4% | 3 | 135K | 18.7% | 2 | | Feb 2026 | 60.5K | 10% | 3 | 110K | 18.2% | 2 | | Mar 2026 | 49.5K | 8% | 3 | 135K | 21.8% | 2 | | Apr 2026 | 40.5K | 6.8% | 4 | 135K | 22.6% | 2 | | May 2026 | 33.1K | 6.5% | 4 | 110K | 21.6% | 2 | | Jun 2026 | 33.1K | 6.7% | 4 | 110K | 22.3% | 2 | | Jul 2026 | 33.1K | 6.6% | 4 | 110K | 21.8% | 2 | | Aug 2026 | 40.5K | 7.1% | 4 | 110K | 19.3% | 2 | | Sep 2026 | 40.5K | 6.8% | 4 | 110K | 18.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Wallpaper’s and Spoonflower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Wallpaper**: Measured on the search term “i love wallpaper”. - **Spoonflower**: Measured on the search term “spoonflower”. - [I Love Wallpaper profile](/demand/global-en/brands/i-love-wallpaper) - [Spoonflower profile](/demand/global-en/brands/spoonflower) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Wallpaper or Spoonflower more popular in search? In September 2026, Spoonflower had more branded searches than I Love Wallpaper among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while I Love Wallpaper had 40,500. Spoonflower made up 18.5% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. ## Cite this page Brandwave. "I Love Wallpaper vs Spoonflower: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-spoonflower This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-spoonflower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.