--- title: "I Love Wallpaper vs Sanderson: Which is searched more?" description: "Is I Love Wallpaper or Sanderson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-sanderson" publisher: "Brandwave" --- # I Love Wallpaper vs Sanderson: Which is searched more? Is I Love Wallpaper or Sanderson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Wallpaper and Sanderson - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **I Love Wallpaper Share of Search**: 6.8% - **Sanderson Share of Search**: 12.4% ## Is I Love Wallpaper or Sanderson more popular in search? - In September 2026, Sanderson had more branded searches than I Love Wallpaper among wallpaper worldwide. Sanderson had about 74,000 branded searches, while I Love Wallpaper had 40,500. Sanderson made up 12.4% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. - The lead changed hands 2 times in the 12 months ending September 2026: I Love Wallpaper took it in February 2026, Sanderson took it in April 2026. - Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Sanderson’s share of searches among wallpaper worldwide moved from 7.4% to 12.4%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither I Love Wallpaper nor Sanderson showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wallpaper Direct | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Cole & Son | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | Spoonflower | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Graham & Brown | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Farrow & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | I Love Wallpaper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arthouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Wallpaper Direct, 2. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, I Love Wallpaper, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 8.7% to 12.4%. - Estimated monthly branded searches for I Love Wallpaper worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | I Love Wallpaper estimated searches | I Love Wallpaper Share of Search | I Love Wallpaper rank | Sanderson estimated searches | Sanderson Share of Search | Sanderson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7.4% | 3 | 49.5K | 7.4% | 4 | | Nov 2025 | 40.5K | 7% | 3 | 40.5K | 7% | 4 | | Dec 2025 | 27.1K | 6.4% | 4 | 49.5K | 11.6% | 3 | | Jan 2026 | 60.5K | 8.4% | 3 | 60.5K | 8.4% | 4 | | Feb 2026 | 60.5K | 10% | 3 | 49.5K | 8.2% | 4 | | Mar 2026 | 49.5K | 8% | 3 | 49.5K | 8% | 4 | | Apr 2026 | 40.5K | 6.8% | 4 | 49.5K | 8.3% | 3 | | May 2026 | 33.1K | 6.5% | 4 | 49.5K | 9.7% | 3 | | Jun 2026 | 33.1K | 6.7% | 4 | 40.5K | 8.2% | 3 | | Jul 2026 | 33.1K | 6.6% | 4 | 49.5K | 9.8% | 3 | | Aug 2026 | 40.5K | 7.1% | 4 | 49.5K | 8.7% | 3 | | Sep 2026 | 40.5K | 6.8% | 4 | 74K | 12.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Wallpaper’s and Sanderson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Wallpaper**: Measured on the search term “i love wallpaper”. - **Sanderson**: Measured on the search term “sanderson”. - [I Love Wallpaper profile](/demand/global-en/brands/i-love-wallpaper) - [Sanderson profile](/demand/global-en/brands/sanderson) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Wallpaper or Sanderson more popular in search? In September 2026, Sanderson had more branded searches than I Love Wallpaper among wallpaper worldwide. Sanderson had about 74,000 branded searches, while I Love Wallpaper had 40,500. Sanderson made up 12.4% of all wallpaper searches we track, and I Love Wallpaper accounted for 6.8%. ## Cite this page Brandwave. "I Love Wallpaper vs Sanderson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-sanderson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/i-love-wallpaper-vs-sanderson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.