---
title: "I Am Sober vs Reframe: Which is more popular by branded search?"
description: "Which is more popular in search, I Am Sober or Reframe? Compare estimated monthly branded-search demand and Share of Search inside the Sobriety apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/i-am-sober-vs-reframe"
publisher: "Brandwave"
---

# I Am Sober vs Reframe: Which is more popular by branded search?

Which is more popular in search, I Am Sober or Reframe? Compare estimated monthly branded-search demand and Share of Search inside the Sobriety apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: I Am Sober and Reframe
- **Competitive set**: Sobriety apps
- **Market**: Global
- **Month measured**: Aug 2026
- **I Am Sober Share of Search**: 65.3%
- **Reframe Share of Search**: 29.2%

## Which is more popular in search, I Am Sober or Reframe?

- In August 2026, I Am Sober had more branded searches than Reframe among sobriety apps worldwide. I Am Sober was estimated to have 18.1K branded searches compared to Reframe’s 8.1K, and held a 65.3% Share of Search versus Reframe’s 29.2%.
- I Am Sober was ahead of Reframe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, I Am Sober’s estimated Share of Search among sobriety apps worldwide moved from 64.5% to 65.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Reframe’s estimated Share of Search among sobriety apps worldwide moved from 28.8% to 29.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

## How did search popularity change for sobriety apps worldwide in August 2026?

- In August 2026, I Am Sober gained estimated Share of Search among sobriety apps worldwide, from 64.6% to 65.3%.
- Estimated monthly branded searches for Reframe worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Month by month

| Month | I Am Sober estimated searches | I Am Sober Share of Search | I Am Sober rank | Reframe estimated searches | Reframe Share of Search | Reframe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 64.5% | 1 | 6.6K | 28.8% | 2 |
| Nov 2025 | 14.8K | 65% | 1 | 6.6K | 29% | 2 |
| Dec 2025 | 14.8K | 65% | 1 | 6.6K | 29% | 2 |
| Jan 2026 | 22.2K | 65.2% | 1 | 9.9K | 29.1% | 2 |
| Feb 2026 | 18.1K | 72.8% | 1 | 5.4K | 21.7% | 2 |
| Mar 2026 | 22.2K | 73.6% | 1 | 6.6K | 21.9% | 2 |
| Apr 2026 | 18.1K | 65.8% | 1 | 8.1K | 29.5% | 2 |
| May 2026 | 18.1K | 69% | 1 | 6.6K | 25.2% | 2 |
| Jun 2026 | 18.1K | 65.3% | 1 | 8.1K | 29.2% | 2 |
| Jul 2026 | 18.1K | 64.6% | 1 | 8.1K | 28.9% | 2 |
| Aug 2026 | 18.1K | 65.3% | 1 | 8.1K | 29.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using I Am Sober’s and Reframe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **I Am Sober**: Measured on the search term “i am sober”.
- **Reframe**: Measured on the search term “reframe app”.

- [I Am Sober profile](/demand/global-en/brands/i-am-sober)
- [Reframe profile](/demand/global-en/brands/reframe)
- [All sobriety apps worldwide](/demand/global-en/categories/sobriety-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, I Am Sober or Reframe?

In August 2026, I Am Sober had more branded searches than Reframe among sobriety apps worldwide. I Am Sober was estimated to have 18.1K branded searches compared to Reframe’s 8.1K, and held a 65.3% Share of Search versus Reframe’s 29.2%.

## Cite this page

Brandwave. "I Am Sober vs Reframe: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/i-am-sober-vs-reframe

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/i-am-sober-vs-reframe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.