--- title: "Hyster vs Yale Materials Handling: Which is searched more?" description: "Which is more popular in search, Hyster or Yale Materials Handling? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hyster-vs-yale-materials-handling" publisher: "Brandwave" --- # Hyster vs Yale Materials Handling: Which is searched more? Which is more popular in search, Hyster or Yale Materials Handling? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hyster and Yale Materials Handling - **Competitive set**: Forklift brands - **Market**: Global - **Month measured**: Sep 2026 - **Hyster Share of Search**: 0.85% - **Yale Materials Handling Share of Search**: 22.5% ## Which is more popular in search, Hyster or Yale Materials Handling? - In September 2026, Yale Materials Handling had more branded searches than Hyster among forklift brands worldwide. Yale Materials Handling was estimated to have 6.9K branded searches compared to Hyster’s 260, and held a 22.5% Share of Search versus Hyster’s 0.85%. - Yale Materials Handling was ahead of Hyster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hyster’s estimated Share of Search among forklift brands worldwide held steady at 0.85%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift brands worldwide moved from 22.3% to 22.5%, and its estimated monthly branded searches moved from 8.4K to 6.9K. ## How did search popularity change for forklift brands worldwide in September 2026? - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026. ## Month by month | Month | Hyster estimated searches | Hyster Share of Search | Hyster rank | Yale Materials Handling estimated searches | Yale Materials Handling Share of Search | Yale Materials Handling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.85% | 6 | 8.4K | 22.3% | 2 | | Nov 2025 | 320 | 1.1% | 6 | 6.8K | 23% | 2 | | Dec 2025 | 260 | 0.88% | 6 | 6.8K | 23.2% | 2 | | Jan 2026 | 320 | 0.91% | 6 | 6.9K | 19.6% | 3 | | Feb 2026 | 320 | 1% | 6 | 6.9K | 22.3% | 2 | | Mar 2026 | 260 | 0.75% | 6 | 6.9K | 19.9% | 2 | | Apr 2026 | 210 | 0.61% | 6 | 6.9K | 20% | 2 | | May 2026 | 260 | 0.88% | 6 | 6.8K | 23.1% | 2 | | Jun 2026 | 260 | 0.78% | 6 | 6.9K | 20.7% | 2 | | Jul 2026 | 260 | 0.85% | 6 | 6.9K | 22.5% | 2 | | Aug 2026 | 260 | 0.85% | 6 | 6.9K | 22.5% | 2 | | Sep 2026 | 260 | 0.85% | 6 | 6.9K | 22.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hyster’s and Yale Materials Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hyster**: Measured on the search term “hyster 155”. - **Yale Materials Handling**: Measured on the search terms “yale forklift” and “yale materials handling”, summed into one figure. - [Hyster profile](/demand/global-en/brands/hyster) - [Yale Materials Handling profile](/demand/global-en/brands/yale-materials-handling) - [All forklift brands worldwide](/demand/global-en/categories/forklift-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hyster or Yale Materials Handling? In September 2026, Yale Materials Handling had more branded searches than Hyster among forklift brands worldwide. Yale Materials Handling was estimated to have 6.9K branded searches compared to Hyster’s 260, and held a 22.5% Share of Search versus Hyster’s 0.85%. ## Cite this page Brandwave. "Hyster vs Yale Materials Handling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hyster-vs-yale-materials-handling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hyster-vs-yale-materials-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.