--- title: "Hyper-V vs UTM: Which is searched more?" description: "Is Hyper-V or UTM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Virtual machine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hyper-v-vs-utm" publisher: "Brandwave" --- # Hyper-V vs UTM: Which is searched more? Is Hyper-V or UTM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Virtual machine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hyper-V and UTM - **Competitive set**: Virtual machine software - **Market**: Global - **Month measured**: Sep 2026 - **Hyper-V Share of Search**: 4.7% - **UTM Share of Search**: 1.1% ## Is Hyper-V or UTM more popular in search? - In September 2026, Hyper-V had more branded searches than UTM among virtual machine software worldwide. Hyper-V had about 74,000 branded searches, while UTM had 18,000. Hyper-V made up 4.7% of all virtual machine software searches we track, and UTM accounted for 1.1%. - Hyper-V was ahead of UTM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hyper-V’s share of searches among virtual machine software worldwide moved from 5.8% to 4.7%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 19.8K to 18K. ## Top virtual machine software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hyper-V was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UTM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hyper-V was listed before UTM in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VirtualBox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VMware | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parallels | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hyper-V | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | QEMU | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Proxmox VE | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | UTM | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about virtual machine software - Asked ChatGPT "Which virtual machine software should I use?": 1. VirtualBox, 2. VMware, 3. Parallels, 4. Hyper-V, 5. UTM, 6. QEMU - Asked ChatGPT "What are the best virtual machine software options?": 1. VMware, 2. Parallels, 3. VirtualBox, 4. Hyper-V, 5. UTM, 6. QEMU, 7. Proxmox VE - Asked ChatGPT "What's the best virtual machine software for running test systems?": 1. VMware, 2. VirtualBox, 3. Proxmox VE, 4. Hyper-V - Searched Google, AI Overview "virtual machine software": 1. VirtualBox, 2. VMware, 3. Hyper-V, 4. Parallels, 5. UTM, 6. QEMU - Searched Google, AI Overview "linux vm software": 1. QEMU, 2. Proxmox VE, 3. VirtualBox, 4. VMware Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for virtual machine software worldwide in September 2026? - In September 2026, Hyper-V lost share of searches among virtual machine software worldwide, from 5.5% to 4.7%. ## Month by month | Month | Hyper-V estimated searches | Hyper-V Share of Search | Hyper-V rank | UTM estimated searches | UTM Share of Search | UTM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 5.8% | 3 | 19.8K | 1% | 7 | | Nov 2025 | 110K | 5.8% | 3 | 18K | 0.94% | 7 | | Dec 2025 | 90.5K | 5.3% | 4 | 16.5K | 0.97% | 7 | | Jan 2026 | 110K | 6.4% | 3 | 19.8K | 1.1% | 7 | | Feb 2026 | 90.5K | 5.7% | 4 | 19.8K | 1.2% | 7 | | Mar 2026 | 90.5K | 5.5% | 4 | 22K | 1.3% | 7 | | Apr 2026 | 90.5K | 5.7% | 4 | 20.2K | 1.3% | 7 | | May 2026 | 74K | 5.6% | 4 | 18K | 1.4% | 7 | | Jun 2026 | 74K | 5.6% | 4 | 18K | 1.4% | 7 | | Jul 2026 | 74K | 5.6% | 4 | 18K | 1.4% | 7 | | Aug 2026 | 74K | 5.5% | 4 | 18K | 1.3% | 7 | | Sep 2026 | 74K | 4.7% | 4 | 18K | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hyper-V’s and UTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hyper-V**: Measured on the search term “hyperv”. - **UTM**: Measured on the search terms “utm mac” and “utm virtual machine”, summed into one figure. - [Hyper-V profile](/demand/global-en/brands/hyper-v) - [UTM profile](/demand/global-en/brands/utm) - [All virtual machine software worldwide](/demand/global-en/categories/virtual-machine-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hyper-V or UTM more popular in search? In September 2026, Hyper-V had more branded searches than UTM among virtual machine software worldwide. Hyper-V had about 74,000 branded searches, while UTM had 18,000. Hyper-V made up 4.7% of all virtual machine software searches we track, and UTM accounted for 1.1%. ## Cite this page Brandwave. "Hyper-V vs UTM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hyper-v-vs-utm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hyper-v-vs-utm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.