--- title: "HypeAuditor vs Upfluence: Which is more popular by branded search?" description: "Which is more popular in search, HypeAuditor or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-upfluence" publisher: "Brandwave" --- # HypeAuditor vs Upfluence: Which is more popular by branded search? Which is more popular in search, HypeAuditor or Upfluence? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HypeAuditor and Upfluence - **Competitive set**: Influencer marketing platforms - **Market**: Global - **Month measured**: Aug 2026 - **HypeAuditor Share of Search**: 34.5% - **Upfluence Share of Search**: 15.7% ## Which is more popular in search, HypeAuditor or Upfluence? - In August 2026, HypeAuditor had more branded searches than Upfluence among influencer marketing platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to Upfluence’s 15.1K, and held a 34.5% Share of Search versus Upfluence’s 15.7%. - HypeAuditor was ahead of Upfluence in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide moved from 40.9% to 34.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 22.5% to 15.7%, and its estimated monthly branded searches moved from 27.2K to 15.1K. ## How did search popularity change for influencer marketing platforms worldwide in August 2026? - In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%. - In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 16.8% to 15.7%. ## Month by month | Month | HypeAuditor estimated searches | HypeAuditor Share of Search | HypeAuditor rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 40.9% | 1 | 27.2K | 22.5% | 3 | | Nov 2025 | 49.5K | 41.3% | 1 | 27.2K | 22.7% | 3 | | Dec 2025 | 40.5K | 38.8% | 1 | 22.4K | 21.5% | 3 | | Jan 2026 | 49.5K | 36.2% | 2 | 27.7K | 20.3% | 3 | | Feb 2026 | 49.5K | 38.9% | 1 | 28.1K | 22.1% | 3 | | Mar 2026 | 49.5K | 35.6% | 2 | 28.1K | 20.2% | 3 | | Apr 2026 | 49.5K | 35.1% | 2 | 31.5K | 22.4% | 3 | | May 2026 | 49.5K | 38.9% | 2 | 19.4K | 15.2% | 3 | | Jun 2026 | 33.1K | 33.2% | 2 | 18.2K | 18.2% | 3 | | Jul 2026 | 33.1K | 30.5% | 2 | 18.2K | 16.8% | 3 | | Aug 2026 | 33.1K | 34.5% | 2 | 15.1K | 15.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HypeAuditor’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [HypeAuditor profile](/demand/global-en/brands/hypeauditor) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HypeAuditor or Upfluence? In August 2026, HypeAuditor had more branded searches than Upfluence among influencer marketing platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to Upfluence’s 15.1K, and held a 34.5% Share of Search versus Upfluence’s 15.7%. ## Cite this page Brandwave. "HypeAuditor vs Upfluence: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.