--- title: "HypeAuditor vs SocialBook: Which is searched more?" description: "Is HypeAuditor or SocialBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-socialbook" publisher: "Brandwave" --- # HypeAuditor vs SocialBook: Which is searched more? Is HypeAuditor or SocialBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HypeAuditor and SocialBook - **Competitive set**: Creator database platforms - **Market**: Global - **Month measured**: Sep 2026 - **HypeAuditor Share of Search**: 21.6% - **SocialBook Share of Search**: 1.9% ## Is HypeAuditor or SocialBook more popular in search? - In September 2026, HypeAuditor had more branded searches than SocialBook among creator database platforms worldwide. HypeAuditor had about 33,100 branded searches, while SocialBook had 2,900. HypeAuditor made up 21.6% of all creator database platform searches we track, and SocialBook accounted for 1.9%. - HypeAuditor was ahead of SocialBook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HypeAuditor’s share of searches among creator database platforms worldwide moved from 25.5% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, SocialBook’s share of searches among creator database platforms worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top creator database platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HypeAuditor appeared in all four answers. SocialBook did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | HypeAuditor | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | CreatorIQ | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Collabstr | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Upfluence | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Heepsy | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Fohr | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SocialBook | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | CreatorDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Roster | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creator database platforms - Asked ChatGPT "Which creator database should I use?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Upfluence - Asked ChatGPT "What are the best creator databases?": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Collabstr, 5. CreatorIQ, 6. Heepsy - Asked ChatGPT "What's the best creator database for finding creators?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Collabstr - Searched Google, AI Overview "influencer database": 1. Modash, 2. HypeAuditor, 3. Heepsy, 4. Collabstr Not named in any answer: Fohr, SocialBook, CreatorDB and Roster. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator database platforms worldwide in September 2026? - In September 2026, HypeAuditor overtook Collabstr to rank 2nd among creator database platforms worldwide, with 21.6% of the searches. - Estimated monthly branded searches for SocialBook worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Month by month | Month | HypeAuditor estimated searches | HypeAuditor Share of Search | HypeAuditor rank | SocialBook estimated searches | SocialBook Share of Search | SocialBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 25.5% | 1 | 4.4K | 2.3% | 8 | | Nov 2025 | 49.5K | 28.3% | 1 | 4.4K | 2.5% | 7 | | Dec 2025 | 40.5K | 25.8% | 1 | 4.4K | 2.8% | 8 | | Jan 2026 | 49.5K | 24.8% | 2 | 4.4K | 2.2% | 8 | | Feb 2026 | 49.5K | 26.1% | 1 | 2.9K | 1.5% | 8 | | Mar 2026 | 49.5K | 24.7% | 2 | 2.9K | 1.4% | 8 | | Apr 2026 | 49.5K | 24.3% | 2 | 3.6K | 1.8% | 8 | | May 2026 | 49.5K | 27.1% | 2 | 2.9K | 1.6% | 8 | | Jun 2026 | 33.1K | 21.4% | 2 | 2.9K | 1.9% | 8 | | Jul 2026 | 33.1K | 19.5% | 3 | 2.9K | 1.7% | 8 | | Aug 2026 | 33.1K | 20.9% | 3 | 2.9K | 1.8% | 8 | | Sep 2026 | 33.1K | 21.6% | 2 | 2.9K | 1.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using HypeAuditor’s and SocialBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure. - **SocialBook**: Measured on the search term “socialbook”. - [HypeAuditor profile](/demand/global-en/brands/hypeauditor) - [SocialBook profile](/demand/global-en/brands/socialbook) - [All creator database platforms worldwide](/demand/global-en/categories/creator-database-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HypeAuditor or SocialBook more popular in search? In September 2026, HypeAuditor had more branded searches than SocialBook among creator database platforms worldwide. HypeAuditor had about 33,100 branded searches, while SocialBook had 2,900. HypeAuditor made up 21.6% of all creator database platform searches we track, and SocialBook accounted for 1.9%. ## Cite this page Brandwave. "HypeAuditor vs SocialBook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-socialbook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hypeauditor-vs-socialbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.