--- title: "Hydro Flask vs OXO: Which is searched more?" description: "Is Hydro Flask or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-oxo" publisher: "Brandwave" --- # Hydro Flask vs OXO: Which is searched more? Is Hydro Flask or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and OXO - **Competitive set**: Metal straw brands - **Market**: Global - **Month measured**: Sep 2026 - **Hydro Flask Share of Search**: 77.7% - **OXO Share of Search**: 0.02% ## Is Hydro Flask or OXO more popular in search? - In September 2026, Hydro Flask had more branded searches than OXO among metal straw brands worldwide. Hydro Flask had about 450,000 branded searches, while OXO had 140. Hydro Flask made up 77.7% of all metal straw brand searches we track, and OXO accounted for 0.02%. - Hydro Flask was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands worldwide moved from 81% to 77.7%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, OXO’s share of searches among metal straw brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 170 to 140. ## Top metal straw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Klean Kanteen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hiware | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about metal straw brands - Asked ChatGPT "Which metal straw brand should I buy?": 1. Klean Kanteen, 2. Hiware, 3. OXO, 4. Stanley - Asked ChatGPT "What are the best metal straw brands?": 1. Klean Kanteen, 2. OXO, 3. Hiware - Asked ChatGPT "What's the best metal straw brand for everyday drinks?": 1. Klean Kanteen, 2. OXO, 3. Hiware, 4. Stanley - Searched Google, AI Overview "best metal straws": 1. OXO, 2. Klean Kanteen, 3. Hiware - Searched Google, AI Overview "reusable metal straws": named none of the brands we track Not named in any answer: Hydro Flask and YETI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for metal straw brands worldwide in September 2026? - In September 2026, Hydro Flask lost share of searches among metal straw brands worldwide, from 81% to 77.7%. - Estimated monthly branded searches for OXO worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 81% | 1 | 170 | 0.03% | 6 | | Nov 2025 | 673K | 81% | 1 | 140 | 0.02% | 6 | | Dec 2025 | 673K | 81% | 1 | 170 | 0.02% | 6 | | Jan 2026 | 550K | 80.9% | 1 | 140 | 0.02% | 6 | | Feb 2026 | 450K | 80.9% | 1 | 140 | 0.03% | 6 | | Mar 2026 | 450K | 77.7% | 1 | 110 | 0.02% | 6 | | Apr 2026 | 450K | 78.9% | 1 | 140 | 0.02% | 6 | | May 2026 | 450K | 76.6% | 1 | 110 | 0.02% | 6 | | Jun 2026 | 450K | 77.3% | 1 | 90 | 0.02% | 6 | | Jul 2026 | 550K | 78.9% | 1 | 110 | 0.02% | 6 | | Aug 2026 | 673K | 81% | 1 | 140 | 0.02% | 6 | | Sep 2026 | 450K | 77.7% | 1 | 140 | 0.02% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search term “hydro flask”. - **OXO**: Measured on the search term “oxo straws”. - [Hydro Flask profile](/demand/global-en/brands/hydro-flask) - [OXO profile](/demand/global-en/brands/oxo) - [All metal straw brands worldwide](/demand/global-en/categories/metal-straw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hydro Flask or OXO more popular in search? In September 2026, Hydro Flask had more branded searches than OXO among metal straw brands worldwide. Hydro Flask had about 450,000 branded searches, while OXO had 140. Hydro Flask made up 77.7% of all metal straw brand searches we track, and OXO accounted for 0.02%. ## Cite this page Brandwave. "Hydro Flask vs OXO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.