--- title: "Hydro Flask vs Owala: Which is more popular by branded search?" description: "Which is more popular in search, Hydro Flask or Owala? Compare estimated monthly branded-search demand and Share of Search inside the Insulated drinkware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-owala" publisher: "Brandwave" --- # Hydro Flask vs Owala: Which is more popular by branded search? Which is more popular in search, Hydro Flask or Owala? Compare estimated monthly branded-search demand and Share of Search inside the Insulated drinkware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and Owala - **Competitive set**: Insulated drinkware brands - **Market**: Global - **Month measured**: Aug 2026 - **Hydro Flask Share of Search**: 9.2% - **Owala Share of Search**: 70.7% ## Which is more popular in search, Hydro Flask or Owala? - In August 2026, Owala had more branded searches than Hydro Flask among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Hydro Flask’s 697K, and held a 70.7% Share of Search versus Hydro Flask’s 9.2%. - Owala was ahead of Hydro Flask in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hydro Flask’s estimated Share of Search among insulated drinkware brands worldwide moved from 11.5% to 9.2%, and its estimated monthly branded searches moved from 570K to 697K. - Across the 11 months ending August 2026, Owala’s estimated Share of Search among insulated drinkware brands worldwide moved from 67.1% to 70.7%, and its estimated monthly branded searches moved from 3.3M to 5.4M. ## How did search popularity change for insulated drinkware brands worldwide in August 2026? - Estimated monthly branded searches for Owala worldwide rose 60.5% over 11 measured months, from 3.3M to 5.4M in August 2026. - Estimated monthly branded searches for Hydro Flask worldwide rose 22.2% over 11 measured months, from 570K to 697K in August 2026. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | Owala estimated searches | Owala Share of Search | Owala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570K | 11.5% | 2 | 3.3M | 67.1% | 1 | | Nov 2025 | 697K | 9.7% | 2 | 5.2M | 72.5% | 1 | | Dec 2025 | 701K | 10.2% | 2 | 4.6M | 67.6% | 1 | | Jan 2026 | 573K | 11.1% | 2 | 3.5M | 68.3% | 1 | | Feb 2026 | 466K | 9.9% | 2 | 3.3M | 69.7% | 1 | | Mar 2026 | 467K | 9.5% | 3 | 3.5M | 71.6% | 1 | | Apr 2026 | 471K | 9.7% | 3 | 3.4M | 69.2% | 1 | | May 2026 | 470K | 9.5% | 3 | 3.4M | 67.8% | 1 | | Jun 2026 | 470K | 9.3% | 3 | 3.4M | 67.1% | 1 | | Jul 2026 | 572K | 9.1% | 3 | 4.4M | 70.7% | 1 | | Aug 2026 | 697K | 9.2% | 3 | 5.4M | 70.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask bottle”, “hydro flask com” and “hydro flask tumbler”, summed into one figure. - **Owala**: Measured on the search terms “freesip”, “owala”, “owala bottle”, “owala freesip”, “owala life com”, “owala tumbler”, “owala water bottle”, “owalalife com” and “water bottle owala”, summed into one figure. - [Hydro Flask profile](/demand/global-en/brands/hydro-flask) - [Owala profile](/demand/global-en/brands/owala) - [All insulated drinkware brands worldwide](/demand/global-en/categories/insulated-drinkware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hydro Flask or Owala? In August 2026, Owala had more branded searches than Hydro Flask among insulated drinkware brands worldwide. Owala was estimated to have 5.4M branded searches compared to Hydro Flask’s 697K, and held a 70.7% Share of Search versus Hydro Flask’s 9.2%. ## Cite this page Brandwave. "Hydro Flask vs Owala: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-owala This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-owala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.