--- title: "Hydro Flask vs Icey-Tek: Which is searched more?" description: "Is Hydro Flask or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-icey-tek" publisher: "Brandwave" --- # Hydro Flask vs Icey-Tek: Which is searched more? Is Hydro Flask or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and Icey-Tek - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **Hydro Flask Share of Search**: 0.55% - **Icey-Tek Share of Search**: 0.47% ## Is Hydro Flask or Icey-Tek more popular in search? - In September 2026, Hydro Flask had more branded searches than Icey-Tek among cooler box brands worldwide. Hydro Flask had about 4,100 branded searches, while Icey-Tek had 3,540. Hydro Flask made up 0.55% of all cooler box brand searches we track, and Icey-Tek accounted for 0.47%. - The lead changed hands 4 times in the 12 months ending September 2026: Icey-Tek took it in November 2025, Hydro Flask took it in December 2025, Icey-Tek took it in January 2026, Hydro Flask took it in March 2026. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among cooler box brands worldwide moved from 0.76% to 0.55%, and its estimated monthly branded searches moved from 4.4K to 4.1K. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among cooler box brands worldwide moved from 0.6% to 0.47%, and its estimated monthly branded searches held steady at 3.5K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hydro Flask nor Icey-Tek showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Coleman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. YETI, 2. RTIC, 3. Coleman, 4. Engel, 5. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Dometic, DeWalt, Hydro Flask and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? Neither Hydro Flask nor Icey-Tek moved beyond provider rounding among cooler box brands in Sep 2026. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.76% | 8 | 3.5K | 0.6% | 9 | | Nov 2025 | 4.2K | 0.63% | 9 | 4.3K | 0.63% | 8 | | Dec 2025 | 6.1K | 0.79% | 8 | 5.1K | 0.66% | 9 | | Jan 2026 | 4K | 0.81% | 9 | 4.3K | 0.87% | 8 | | Feb 2026 | 2.9K | 0.6% | 9 | 3.5K | 0.73% | 8 | | Mar 2026 | 6.3K | 0.89% | 8 | 3.5K | 0.49% | 9 | | Apr 2026 | 7.4K | 0.87% | 8 | 3.4K | 0.4% | 9 | | May 2026 | 10.7K | 0.95% | 8 | 5.2K | 0.46% | 10 | | Jun 2026 | 11K | 0.84% | 8 | 4.3K | 0.32% | 10 | | Jul 2026 | 9.2K | 0.72% | 9 | 5.2K | 0.41% | 10 | | Aug 2026 | 6.1K | 0.58% | 9 | 5.3K | 0.5% | 10 | | Sep 2026 | 4.1K | 0.55% | 9 | 3.5K | 0.47% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “hydro flask backpack cooler”, “hydro flask cooler” and “hydro flask soft cooler”, summed into one figure. - **Icey-Tek**: Measured on the search terms “icey tek”, “icey tek cooler” and “icey tek esky”, summed into one figure. - [Hydro Flask profile](/demand/global-en/brands/hydro-flask) - [Icey-Tek profile](/demand/global-en/brands/icey-tek) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hydro Flask or Icey-Tek more popular in search? In September 2026, Hydro Flask had more branded searches than Icey-Tek among cooler box brands worldwide. Hydro Flask had about 4,100 branded searches, while Icey-Tek had 3,540. Hydro Flask made up 0.55% of all cooler box brand searches we track, and Icey-Tek accounted for 0.47%. ## Cite this page Brandwave. "Hydro Flask vs Icey-Tek: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-icey-tek This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hydro-flask-vs-icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.