---
title: "Hydrant vs Skratch Labs: Which is more popular by branded search?"
description: "Which is more popular in search, Hydrant or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink mix brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hydrant-vs-skratch-labs"
publisher: "Brandwave"
---

# Hydrant vs Skratch Labs: Which is more popular by branded search?

Which is more popular in search, Hydrant or Skratch Labs? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink mix brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hydrant and Skratch Labs
- **Competitive set**: Electrolyte drink mix brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hydrant Share of Search**: 0.2%
- **Skratch Labs Share of Search**: 3.4%

## Which is more popular in search, Hydrant or Skratch Labs?

- In August 2026, Skratch Labs had more branded searches than Hydrant among electrolyte drink mix brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Hydrant’s 2.6K, and held a 3.4% Share of Search versus Hydrant’s 0.2%.
- Skratch Labs was ahead of Hydrant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hydrant’s estimated Share of Search among electrolyte drink mix brands worldwide held steady at 0.2%, and its estimated monthly branded searches moved from 1.9K to 2.6K.
- Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among electrolyte drink mix brands worldwide moved from 5.6% to 3.4%, and its estimated monthly branded searches moved from 51.7K to 43.7K.

## How did search popularity change for electrolyte drink mix brands worldwide in August 2026?

- Estimated monthly branded searches for Hydrant worldwide rose 36.8% over 11 measured months, from 1.9K to 2.6K in August 2026.
- Estimated monthly branded searches for Skratch Labs worldwide fell 15.4% over 11 measured months, from 51.7K to 43.7K in August 2026.

## Month by month

| Month | Hydrant estimated searches | Hydrant Share of Search | Hydrant rank | Skratch Labs estimated searches | Skratch Labs Share of Search | Skratch Labs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.2% | 8 | 51.7K | 5.6% | 3 |
| Nov 2025 | 1.5K | 0.17% | 8 | 42.3K | 4.6% | 4 |
| Dec 2025 | 1.3K | 0.14% | 8 | 42.3K | 4.6% | 4 |
| Jan 2026 | 2.6K | 0.25% | 8 | 43.1K | 4% | 5 |
| Feb 2026 | 2.2K | 0.21% | 8 | 42.6K | 4% | 5 |
| Mar 2026 | 2.3K | 0.2% | 8 | 52.2K | 4.6% | 5 |
| Apr 2026 | 2.7K | 0.22% | 8 | 52.2K | 4.4% | 5 |
| May 2026 | 2.6K | 0.22% | 8 | 52.7K | 4.3% | 5 |
| Jun 2026 | 3.1K | 0.23% | 8 | 43.7K | 3.2% | 5 |
| Jul 2026 | 3.7K | 0.26% | 8 | 52.8K | 3.7% | 5 |
| Aug 2026 | 2.6K | 0.2% | 8 | 43.7K | 3.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hydrant’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hydrant**: Measured on the search terms “drink hydrant”, “hydrant drink”, “hydrant electrolytes” and “hydrant hydration”, summed into one figure.
- **Skratch Labs**: Measured on the search terms “skratch drink mix”, “skratch electrolytes”, “skratch hydration”, “skratch labs” and “skratchlabs”, summed into one figure.

- [Hydrant profile](/demand/global-en/brands/hydrant)
- [Skratch Labs profile](/demand/global-en/brands/skratch-labs)
- [All electrolyte drink mix brands worldwide](/demand/global-en/categories/electrolyte-drink-mixes): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hydrant or Skratch Labs?

In August 2026, Skratch Labs had more branded searches than Hydrant among electrolyte drink mix brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Hydrant’s 2.6K, and held a 3.4% Share of Search versus Hydrant’s 0.2%.

## Cite this page

Brandwave. "Hydrant vs Skratch Labs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hydrant-vs-skratch-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hydrant-vs-skratch-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.