--- title: "Hustler vs Kubota: Which is searched more?" description: "Is Hustler or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hustler-vs-kubota" publisher: "Brandwave" --- # Hustler vs Kubota: Which is searched more? Is Hustler or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hustler and Kubota - **Competitive set**: Zero turn mowers brands - **Market**: Global - **Month measured**: Sep 2026 - **Hustler Share of Search**: 1.2% - **Kubota Share of Search**: 22.5% ## Is Hustler or Kubota more popular in search? - In September 2026, Kubota had more branded searches than Hustler among zero turn mowers brands worldwide. Kubota had about 368,000 branded searches, while Hustler had 20,000. Kubota made up 22.5% of all zero turn mowers brand searches we track, and Hustler accounted for 1.2%. - Kubota was ahead of Hustler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hustler’s share of searches among zero turn mowers brands worldwide moved from 0.99% to 1.2%, and its estimated monthly branded searches moved from 16.4K to 20K. - Across the 12 months ending September 2026, Kubota’s share of searches among zero turn mowers brands worldwide moved from 27.1% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K. ## Top zero turn mowers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hustler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Scag | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hustler | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bad Boy Mowers | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Ariens | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero turn mowers brands - Asked ChatGPT "Which zero turn mowers brand should I buy?": 1. Toro, 2. Ariens, 3. John Deere, 4. Bad Boy Mowers, 5. Scag, 6. Hustler - Asked ChatGPT "What are the best zero turn mowers brands?": 1. Scag, 2. Hustler, 3. Toro, 4. John Deere, 5. Ariens - Asked ChatGPT "What's the best zero turn mowers brand for large lawns?": 1. Scag, 2. Hustler, 3. Toro, 4. Bad Boy Mowers - Searched Google, AI Overview "best zero turn mower": 1. Toro, 2. John Deere - Searched Google, AI Overview "commercial zero turn mower": 1. Toro, 2. Bad Boy Mowers Not named in any answer: Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for zero turn mowers brands worldwide in September 2026? - In September 2026, Kubota gained share of searches among zero turn mowers brands worldwide, from 21.3% to 22.5%. - In September 2026, Hustler fell from 6th to 7th among zero turn mowers brands worldwide. ## Month by month | Month | Hustler estimated searches | Hustler Share of Search | Hustler rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.4K | 0.99% | 7 | 450K | 27.1% | 2 | | Nov 2025 | 10.9K | 0.71% | 8 | 368K | 24% | 2 | | Dec 2025 | 8.8K | 0.55% | 8 | 368K | 22.8% | 2 | | Jan 2026 | 10.9K | 0.7% | 8 | 368K | 23.6% | 2 | | Feb 2026 | 13.1K | 0.84% | 7 | 368K | 23.6% | 2 | | Mar 2026 | 30K | 1.7% | 7 | 450K | 24.8% | 2 | | Apr 2026 | 44.1K | 2.3% | 5 | 450K | 23% | 2 | | May 2026 | 36K | 1.8% | 5 | 450K | 23.1% | 2 | | Jun 2026 | 30.7K | 1.7% | 6 | 450K | 24.4% | 2 | | Jul 2026 | 30K | 1.7% | 5 | 368K | 21.4% | 2 | | Aug 2026 | 29.5K | 1.7% | 6 | 368K | 21.3% | 2 | | Sep 2026 | 20K | 1.2% | 7 | 368K | 22.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hustler’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hustler**: Measured on the search terms “hustler mower” and “hustler zero turn”, summed into one figure. - **Kubota**: Measured on the search term “kubota”. - [Hustler profile](/demand/global-en/brands/hustler) - [Kubota profile](/demand/global-en/brands/kubota) - [All zero turn mowers brands worldwide](/demand/global-en/categories/zero-turn-mowers-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hustler or Kubota more popular in search? In September 2026, Kubota had more branded searches than Hustler among zero turn mowers brands worldwide. Kubota had about 368,000 branded searches, while Hustler had 20,000. Kubota made up 22.5% of all zero turn mowers brand searches we track, and Hustler accounted for 1.2%. ## Cite this page Brandwave. "Hustler vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hustler-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hustler-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.