---
title: "Husqvarna vs Stihl: Which is more popular by branded search?"
description: "Which is more popular in search, Husqvarna or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Garden machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-stihl"
publisher: "Brandwave"
---

# Husqvarna vs Stihl: Which is more popular by branded search?

Which is more popular in search, Husqvarna or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Garden machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Husqvarna and Stihl
- **Competitive set**: Garden machinery brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Husqvarna Share of Search**: 10.5%
- **Stihl Share of Search**: 7.6%

## Which is more popular in search, Husqvarna or Stihl?

- In August 2026, Husqvarna had more branded searches than Stihl among garden machinery brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Stihl’s 823K, and held a 10.5% Share of Search versus Stihl’s 7.6%.
- Husqvarna was ahead of Stihl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide moved from 11.6% to 10.5%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide moved from 7.2% to 7.6%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for garden machinery brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%.
- Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026.

## Month by month

| Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Stihl estimated searches | Stihl Share of Search | Stihl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 11.6% | 2 | 823K | 7.2% | 4 |
| Nov 2025 | 1.1M | 9.4% | 3 | 823K | 7.3% | 4 |
| Dec 2025 | 867K | 8.1% | 3 | 823K | 7.7% | 4 |
| Jan 2026 | 1.1M | 9.8% | 2 | 823K | 7.7% | 4 |
| Feb 2026 | 1.1M | 9.9% | 2 | 823K | 7.7% | 4 |
| Mar 2026 | 1.4M | 12% | 2 | 1M | 8.7% | 4 |
| Apr 2026 | 1.8M | 15% | 2 | 1M | 8.5% | 3 |
| May 2026 | 1.8M | 15.2% | 2 | 1M | 8.5% | 3 |
| Jun 2026 | 1.4M | 12.5% | 2 | 1M | 8.8% | 3 |
| Jul 2026 | 1.1M | 10.8% | 2 | 823K | 7.7% | 3 |
| Aug 2026 | 1.1M | 10.5% | 2 | 823K | 7.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **Stihl**: Measured on the search term “stihl”.

- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [Stihl profile](/demand/global-en/brands/stihl)
- [All garden machinery brands worldwide](/demand/global-en/categories/garden-machinery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Husqvarna or Stihl?

In August 2026, Husqvarna had more branded searches than Stihl among garden machinery brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Stihl’s 823K, and held a 10.5% Share of Search versus Stihl’s 7.6%.

## Cite this page

Brandwave. "Husqvarna vs Stihl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.